Project IPL A revolution in Indian Sports & Entertainment 27 May 2008 Indian Premier League (IPL) A revolution in Indian sports and entertainment Over 200 million Indian viewers‚ 10 million international viewers‚ 4 million live spectators: the Indian Premier League (IPL) is a sports and entertainment revolution in the making‚ surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have exceeded all expectations‚ making IPL highly profitable for the organisers
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“Portrait by a Neighbor” Have you ever had a neighbor that just did everything against your morals? Edna St. Vincent Millary must have based on her poem “Portrait by a Neighbor”. This poem states a clear main idea that their neighbor does everything differently from them and they don’t like it. This poem is about a neighbor painting the reader a picture of her neighbor in which she has very different values and opinions then them. It states that she is always outside doing things such as tanning
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The art of writing can be a difficult task when it gets to the fact that you are the writer and you are aiming the paper to a specific reader. I can see myself as a good writer‚ I have no problem capturing my ideas down on paper‚ nor explaining them with detail. I like writing but it’s not something that I would do for a living or for a hobby‚ sometimes I do it as an occasional thing‚ very uncommon of me though. My writing abilities vary a lot‚ for me the genre‚ type of writing and assignment; tend
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AN EXPLORATION OF THE DIMENSIONS OF EMOTIONAL BRANDING ADOPTED BY ORGANIZATIONS TO IMPROVE‚ BRAND ASSOCIATION‚ BRAND UNIQUENESS & BRAND EXPERIENCE Submitted by Mobin Tahir Supervised by ANGELA DALRYMPLE On 28 January‚ 2010 Student I.D.: A4019165 M.Sc. Marketing Intake-2 DECLARATION I‚ Mubeen Tahir declare that no part of this dissertation has been taken from existing published or unpublished material without due
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Successful Brands Built on Successful Products It is evident that today’s consumer markets are very competitive. Companies are trying to fight for every consumer they can. With the consumer having so many choices to choose from when it comes to a particular product or service‚ brands are in a rush to release the next big product or service to the public. Millions of dollars are spent to advertise these products to the general public but are these products and services really worth it? Or
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BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then‚ the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV‚ the company switched its focus to using outdoor action scenes in its ads. In the late 1980s‚ Mountain Dew posted double-digit
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Panda Express Franchise Cost & Opportunities Liquid Capital Required: $125‚000 Panda Express is everywhere. The lightning fast-growing chain of American Chinese cuisine has outlets in casinos‚ shopping malls‚ supermarkets‚ airports‚ train stations‚ theme parks‚ stadiums‚ college campuses‚ even the Pentagon. It has quickly become the largest chain of Chinese fast food restaurants in the country‚ with 1‚321 locations in 38 states and Puerto Rico‚ and in 2004 the company began opening stand-alone
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Branding Yoga: A Divergence in the Business and Practice of Yoga in the USA Introduction and History Yoga practice dates all the way back to the third millennium B.C.E. Evidence of such an assertion is the discovery of seal depicting a man seated in lotus posture in India. Yoga instructors transmitted various ideas about the purpose of yoga; many did it for meditation and quieting the mind while others focused on physical postures and breathing exercises. In any form‚ yoga has brought extensive
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Branding strategies in football market Football market and economics • Major Football Brands are in Europe • The European football market grew to €15.7 billion in 2008/09 • Top 5 leagues represent over 50% of total (€7.9 billion) Revenue mix in the Top 5 Leagues • • Matchday revenue 23 % Commercial revenue 31 % Broadcasting rights Broadcasting rights are the main source of revenue for the ‘big five’ leagues (3‚7 billion in 2008/2009) Matchday revenue
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Examine the treatment of the theme “marital relations” in The Portrait of a Lady The Portrait of a Lady is considered as Henry James’ masterpiece. The story revolves around Isabel Archer. She is a young American who meets up her destiny. She values her freedom. She does not want to get married because she thinks that marriage will suppress her independence. James handles the theme of how a young protagonist attains maturation. The Portrait of a Lady relates us how Isabel grows up to explore the world
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