RELATED STUDIES FOREIGN 1. HOW TO USE GESTALT INTERPRETATION FOR VENTILATION-PERFUSION LUNG SCINTIGRAPHY Introduction: The use of a so-called gestalt interpretation‚ an integration of different sets of criteria and the physician’s own experience‚ has been advocated in the interpretation of lung scintigraphs of patients with clinically suspected pulmonary embolism. However‚ data on the reliability of this approach are limited. The aim of this study was to investigate the observer variability
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scope of mixed branding. Ans. Definition: Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name. Stratergies: When promoting a brand‚ companies sometimes choose to follow a multiproduct branding strategy‚ similar to automakers
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Psychology 490 Literature Review October 6‚ 2009 In a study of the relationship between online dating and mating‚ Couch and Liamputtong (2008) performed a study on the use of the internet to meet sexual partners. It was noted that the internet is the most commonly used tool used to find friends‚ romantic and sexual partners. Participants for this study were found online dating websites‚ such as RSVP‚ Adult Play and Date and Find a Date. For inclusion in the study the potential participant
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worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Destination Branding March 2010 Definitions Destination Marketing “’...destination marketing covers all the activities and processes to bring buyers and sellers together; focuses on responding to consumer demands and competitive positioning; is a continuous coordinated set of activities associated with efficient distribution of products to high potential markets; and involves making decisions about the product‚ branding‚ price‚ market segmentation‚ promotion and distribution’.” WTO (2004:
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their equity in the business-to business (B2B) field. The main reason for shifting the focus to this area is that suppliers find themselves more and more in a commodity trap. To further explain branding the most important elements are; Brand Relevance Analysis‚ Brand Concept‚ Brand Placement‚ Brand Strategy. It is most important to check upfront how relevant a brand name is for the own business‚ that is why setting up and managing a brand is a costly and complex task. Studies prove the general relevance
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Literature Review These sources discuss causes and effects of the Great Depression which happened around the 1929 until mid-1930. Here‚ the authors analyses and mentions some of the causes and effects of this depression that affect not only the United States but other countries as well. It will also be review some statistics and facts originated by the Great Depression. Source: Gay‚ E.F.‚ 1932. The Great Depression. Foreign Affairs‚ 10(4)‚ pp. 529-540. The author mentions and describes that
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Online Branding As traditional advertising is threatened by shrinking audiences‚ rising costs and new blocking mechanisms‚ advertisers are looking to the Internet to find an effective alternative. The web is not a perfect solution‚ and its voluntary nature poses particular challenges for brand managers. But as the technology landscape shifts‚ companies are increasingly moving online to promote and enhance their brands. • Recognize that effective branding strategies integrate online activities
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Wendy Smith Literature Review and Appraisal of Evidence Weber State University Literature Review and Appraisal of Evidence PICO Question: For pregnant women considering breastfeeding (P)‚ does a prenatal breastfeeding course (I)‚ as compared to not attending a prenatal breastfeeding course (C) affect the length of exclusive and successful breastfeeding (O)? Part I: Identification of Research Evidence Article #1: Shu-Shan‚ L.‚ Li-Yin‚ C.‚ Chen-Jei‚ T.‚ & Ching-Fang‚ L. (2008). Effectiveness of a
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