Tag that Market – Branding with taglines June 6‚ 2012 By Prerana Majumdar A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool‚ if done right. What Taglines Do Good taglines perform three important functions for a brand 1. They cut through marketing clutter and communicate your brand promise in a sticky‚ memorable way. 2. They are an accountability tool in
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Suppose you are working for an agency that is participating in a tender for a contract to improve the (internal) branding at Wartsila: write in 500-700 words an evaluation of your impression of Wartsila’s current branding strategy and -implementation as you perceive it from studying their website‚ Mr. Bos’s talk and maybe some other information you’ve observed on the Internet or in the news. Tell them what in your opinion is strong and weak about it and what you would like to help improve. Wärtsilä
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Internet. Wateen Telecom is using Motorola ’s Wi-MAX technology to provide wireless fixed broadband data services for residential and corporate use. The company is using Wi-MAX as a cost effective and fast-to-deploy broadband solution‚ as part of its strategy to create a world-class communications network in Pakistan. It brings you the ability to communicate and connect via voice with your family‚ clients and business partners seamlessly. But Wateen Wi-MAX faced criticism by the customers due to some
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Why the Nissan GTR R34 V-Spec 2 is illegal The Nissan GTR were produced in the 1969 to 1973. The GTR’s were nicknamed Godzilla by the australian motoring. In my opinion the GTR should be legal because all around it’s an amazing car. The GTR is illegal because it’s so fast that a lot of people have died in a GTR from going too fast. My point is better because the GTR is a good car but the people that drive them are really stupid and because they are stupid they get one the the most famous car band
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business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand. In the automotive industry‚ brands were originally called marques‚ and marque is still often used as a synonym for brand in reference to motor vehicles. [2](( marque‚ n./2"‚ Oxford English Dictionary online version (July 2010 ed.)) 1-Concepts Brand is the personality that identifies a product‚ service or company (name‚ term‚ sign‚ symbol‚ or design‚ or combination of
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THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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TERM PAPER OF ORGANIZATIONAL CHANGE AND DEVELOPMENT ON “CHANGE MANAGEMENT AT TATA MOTORS” SUBMITTED TO: Ms. ANUMEHA SUBMITTED BY: ANCHAL DHAWAN MBA-LIT (IV-D) RT1804B33 Reg. no.: 10810204 ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task would be incompletes without the mention of people who made it possible‚ those consistent guidance and encouragement crowned my efforts with success. In the completion of my master degree first of
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SWOT and CSF Analysis of Toyota Motors Karen White June 2‚ 2012 BUSI 601 Liberty University 1.0 INTRODUCTION: Toyota Motor Company is a well-known Japanese transnational corporation‚ and is well known thought-out the world as the second largest automaker of automobiles‚ trucks‚ buses‚ robots‚ and providing financial services. Its creator is Kiichiro Toyoda‚ born in 1894‚ and the son of Sakichi Toyoda‚ who was widely held as the creator of the automatic
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INTRODUCTION “A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car‚ even into the heavy vehicle segment TATA is the only
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In today’s business environment‚ branding is recognizable by more and more people and identified with certain service or product. It is the foundation of most organizations and the core behind all business development. When people want to buy or determine something they always think about the brand that they know before other brands. Most people who use branded products go to companies that have a famous brand name to show people that they are in a higher class status and because of familiarity as
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