1) If you would be the CEO of Eicher Motors‚ which other CSR activities you would have undertaken that would have aligned well with the current CSR activities? The case study on Eicher Motors CSR activities manifests a lot about company’s sincere interest towards socio-economic development‚ environment and community upliftment. The Company seems to have promoted various initiatives through EMP program and formulated mitigation measures to address environmental concerns/risks. Current CSR initiative
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Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford
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Teaming up with Nissan who was in financial difficulties and had already established position in the market looked like a perfect fit for both sides. In revenge for teaming up with Renault‚ Nissan could obtain financial support as well as a market presence in a new market – Europe and South America (Donnelly et al.‚ 2005) 4.3.1.1 Renault Renault‚ headquartered in Boulogne-Billancourt‚ back in the time of the merger was a relatively young company‚
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purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential‚ costs‚ as well as production requirements. The new airline ’s pricing strategy will also set it apart from the pack and will form a key aspect of its overall marketing strategy. Factors to consider before pricing are: (i) Cost factors: - An airline incurs two types of cost of operations‚ Fixed and variable. Fixed costs are that of the Aircraft acquisition‚ Fuel‚
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Introduction Today’s society is warm with urbanization and demonstration effect. With a view towards it‚ there are drastic changes coming up in all sectors even in the automobile industries. The following information gives an insight about it. In the present context the companies operate on the principle of natural selection –“Survival Of The Fittest”. Only those companies will succeed which at best match to the current environmental imperatives – those who can deliver what people are ready to
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As we known Nissan is a Japanese brand name‚ which is famous of their high quality in electronic and enduring products. In SWOT analysis we can see how Nissan business goes and how they look in customer view. Strength: Strong Research and Development: Nissan is also known for its engineering‚ development directed towards performance improvement‚ safety‚ customer satisfaction‚ and development of new and innovation products. The company allocates significant resources to its Research and Develop
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MARKETING STRATEGY INTRODUCTION Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore
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Renault Nissan Partnership In 1999‚ Renault bought a controlling interest in Nissan at 44% of the shares. This merger raised several questions about the two companies from different countries and their methods of manufacturing and business practices in how they could co-exist and profit from one another. Now‚ the merger has proven to be the "most successful partnership in the global automobile industry" (Nissan News‚ 2005). During research for this paper‚ not much if any negative information
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Niar April 15‚ 2000 Business Case: Nissan Reinventing Nissan 1) What benefits will Nissan gain if its procurement of parts is combined with Renault’s parts procurement on a global basis? Are there any costs to this change? What problems does Nissan create if it abandons the keiretsu system for purchasing parts? In what ways might the Internet facilitate this change? Ghosn’s plan to combine‚ centralize‚ and globalize Nissan and Renault’s parts procurement would cut costs by
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professions – mirroring the changing aspirations of Indian women. Santoor is the third largest soap brand in India and the largest selling brand in the South + West India (value MS – 13.5 per cent). The ‘ageless skin’ campaigns and innovative marketing strategies have helped Santoor grow faster than the industry and gaining share over the years. One of the reasons for this is the consistency in communicating the core proposition of younger looking skin while keeping the message contemporary over the years
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