INNOVATION STRATEGY _________________ OCTOBER 2010 ------------------------------------------------- TABLE OF CONTENTS 1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. -------------------------------------------------
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profitability‚ which is straightforward. Ghosn is described by Nissans employees as “very approachable‚he reacts in a open straightforward way” and solely states that if “Nissan failed to post a profit‚ he would quit” categorising him as a technocrat from his actions. A technocrat can also be identified by his performance in terms of strategy. This can be identified through the use of the 3P’s. Whittington ’s 3P’s are a excellent form of analysing strategy rather than creating them. This will allow identification
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101 Generations of Nissan Maxima’s Nissan Maxima’s have been around for centuries; they are manufactured in Japan and are popular worldwide. There are many different model/shape of the Nissan maxima’s and are categorized by the year and the generation for example they range from the fourth generation all the way up to the eighth generation. Since then each car has been developed tremendously. Such as safety features‚ security system‚ anti- theft and crash safety. Nissan has an overall good review
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to the brand result in choices which have a direct impact on the brand’s financial performance and shareholder value. Brand equity is the combined measure of brand strength and consists of three sets of metrics: knowledge‚ preference and financial as has been explained in Asian Brand Strategy. Each of the measures under these three metrics is critical and the boardroom must ensure that the brand portfolio scores high in each of these parameters to optimize the financial outcome from strong brands. Knowledge metrics measures a bra
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successful at branding with their particular script font (originally created for Walt Disney’s "signature" logo). Consumers may look on branding as an important value added aspect of products or services‚ as it often serves to denote a certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners‚ branded products or services also command higher prices. Where two products resemble each other‚ but one of the products has no associated branding (such as a
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The Nissan GTR Have you ever thought what the most well rounded sports car is? Nissan sure has a clear picture and experience on this subject. Between 1969 and 1974‚ and again between 1989 and 2002‚ Nissan produced a high performance car named the Nissan Skyline (CarBuzz). This car proved to be quite iconic for Nissan on and off the track‚ but did it have the potential of being the “perfect” sports car? Maybe not‚ however‚ Nissan revised this famous tuner in 2007 and named it the Nissan GTR. It
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Introduction According to Nissan Global (2011)‚ “The Nissan Leaf is the world ’s first 100-percent electric‚ zero-emission car designed for the mass market. With its advanced powertrain‚ Nissan Leaf provides a totally new driving experience‚ with its smooth and responsive acceleration‚ stable handling‚ and quietness. Incorporating the latest IT systems‚ Nissan Leaf is always connected to driving support functions for a secure and convenient ownership experience. Nissan Leaf was launched in December
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Coach is a large company that has created a strong product identity in the market. They are known for gorgeous soft leather handbags. Coach has used a family brand strategy as they have now branched out to selling coats‚ shoes‚ gloves‚ briefcases‚ watches and even jewelry. They have also used a national or manufacture branding strategy as they do not carry any other private labels or generic products in Coach Stores. Any women can see a leather‚ or not leather purse with large “C”’s and know beyond
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History The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.[4] The oldest generic Brand‚ which is in continuous use in India‚ since Vedic period‚ 9000–10000 years ago is known as ’Chyawanprash’. It is widely used in India and many other countries and is a herbal paste of 45 herbs made for revered Rishi named Chyawan.[5] This brand was developed at Dhosi Hill in North India‚ on an extinct
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TOYOTA VS. NISSAN – A CONTRAST IN CULTURE‚ CORPORATE GOVERNANCE‚ OPERATIONAL STRATEGY‚ AND FINANCIAL PERFORMANCE Mohamad R. Nayebpour Graduate Faculty of Business Administration Keller Graduate School of Management DeVry University 2000 West Loop South Houston‚ Texas 77027 (713) 212-3610 mnayebpour@keller.edu H H Akira Saito Visiting Research Fellow The Institute of Economic Research Chuo University Japan fujisan@tamajs.chuo-u.ac.jp H H ABSTRACT Toyota Motor Corporation and Nissan Motor Corporation
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