"Branding strategy of nokia" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 31 of 50 - About 500 Essays
  • Satisfactory Essays

    Nokia decides not to go forward with Sanyo CDMA partnership and plans broad restructuring of its CDMA business  June 22‚ 2006  Result of planned restructuring expected to have a positive impact on operating margins   Espoo‚ Finland - Nokia announced today that it will not be forming the new CDMA device company with SANYO it preliminarily announced on February 14‚ 2006. Nokia decided not to pursue its earlier plan as it concluded the terms and conditions of the proposed partnership were not

    Free Mobile phone Marketing Emerging markets

    • 871 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Nokia Sustainability Report

    • 3352 Words
    • 14 Pages

    Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games‚ music‚ media‚ messaging‚ applications‚ as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens‚ and Nokia Siemens Networks‚ a telecommunications

    Premium Nokia Mobile phone Smartphone

    • 3352 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Nokia External Analysis

    • 2286 Words
    • 10 Pages

    customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently

    Premium Mobile phone Smartphone Personal digital assistant

    • 2286 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    NUK (2012) is one of the brand lines of MAPA GmbH. It sells baby care products‚ like feeding bottles‚ teats‚ soothers‚ nursing products‚ safety items etc. NUK adopts the line extension‚ which is a kind of brand extension strategy. Brand extension is that a firm (i.e. MAPA GmbH) uses an established brand (i.e. NUK) to introduce a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) (Kotler‚ & Keller‚ 2012‚ p.282). In addition‚ it selects the line extension that the parent brand

    Premium Brand Branding Trademark

    • 621 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Part # 1 : Introduction 1.1 # Basic Information Regarding Nokia Company: Nokia is the world leader in mobility‚ driving the transformation and growth of the converging Internet and communications industries. It make a wide range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Developing and growing our offering of consumer Internet services‚ as well as our enterprise solutions and software

    Premium Nokia

    • 1797 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Pestel Analysis Nokia

    • 856 Words
    • 4 Pages

    Pest Analysis On Nokia - December 2nd‚ 2010 ________________________________________ Nokia Corporation (Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi‚ Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries‚ with over 123‚000 employees in 120 countries‚ sales in more than

    Premium Nokia

    • 856 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pest Analysis on Nokia

    • 803 Words
    • 4 Pages

    Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41

    Premium Nokia Mobile phone Smartphone

    • 803 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Branding Term Paper

    • 3495 Words
    • 14 Pages

    word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays

    Premium Brand Brand management Branding

    • 3495 Words
    • 14 Pages
    Better Essays
  • Powerful Essays

    Nokia: The Morph Concept

    • 2094 Words
    • 9 Pages

    Introduction: Nokia Morph | | Manufacturer | Nokia | Available | Concept | Operating system | Proprietary | Input | "Nanograss" solar recharging | Physical size | Variable | Form factor | Flexible | The Nokia Morph is a concept mobile phone created by Finnish company Nokia. The concept‚ which was unveiled on February 25‚ 2008 at The Museum Of Modern Art in New York City‚ was the product of a joint study into the future of mobile phones by the Nokia Research Center and the University

    Premium Mobile phone

    • 2094 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Nokia Marketing Mix

    • 734 Words
    • 3 Pages

    Change for good With over 1.3 billion customers using Nokia devices‚ we’re in a unique position to effect positive environmental and social change around the world. For us‚ sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference‚ both to people and to our planet. Caring for the environment Climate change‚ energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels

    Premium Sustainability Business ethics Corporate social responsibility

    • 734 Words
    • 3 Pages
    Good Essays
Page 1 28 29 30 31 32 33 34 35 50