NUK (2012) is one of the brand lines of MAPA GmbH. It sells baby care products‚ like feeding bottles‚ teats‚ soothers‚ nursing products‚ safety items etc. NUK adopts the line extension‚ which is a kind of brand extension strategy. Brand extension is that a firm (i.e. MAPA GmbH) uses an established brand (i.e. NUK) to introduce a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) (Kotler‚ & Keller‚ 2012‚ p.282). In addition‚ it selects the line extension that the parent brand
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word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays
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Toyota Crisis: Management Ignorance? Abstract Since the late 2009‚ the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars‚ as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and
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pengurangan/penghapusan segala bentuk pemborosan dan perbaikan produktivitas secara berkesinambungan. Perusahaan manufaktur kendaraan bermotor di Jepang‚ Toyota‚ mempelopori pengaplikasian JIT system dalam sistem manufakturnya. Sistem produksi tersebut lebih dikenal dengan sebutan Toyota Production System (TPS). (Fogarty‚et al.‚ 1991) Toyota mengidentifikasi tujuh sumber pemborosan dalam suatu pabrik. Empat pemborosan yang pertama berhubungan dengan masalah desain manufaktur‚ yaitu proses‚ metode
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concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be a guarantee of quality‚ a sense of prestige‚ or of heritage. Everything the customer experiences in the process of evaluation‚ trial
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The lean production which pioneer by Toyota is widely recognized by the world ’s automotive industry‚ that is because Toyota shakes the American automaker ’s dominance. This suggested mode of production insists on human-centric‚ achieves manufacturing just-in-time and automation‚ reduces and limits the cost to a greatest extent.� When Volkswagen entered the Chinese market‚ and established the FAW-Volkswagen‚ it phases the lean production system‚ and the staffs optimize from the initially more than
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Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious
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Branding‚ Pricing‚ and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding‚ pricing‚ and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words‚ each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that will
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The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same “People spend money when and where they feel good” – Walt Disney The word brand is derived from Old English meaning “burning stick” (and ultimately from the Indo-European word meaning “to be hot”). Livestock branding was used by the ancient Egyptians as early as 2700 BC as a theft deterrent‚ as stolen animals could then be readily identifiable. A Brand is something
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Why have McDonald’s super-sized co-branding? In this essay‚ we seek to give a balanced informative diagnosis of how in recent years McDonald’s have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little
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