Branding Ethiopia: Opportunities and Challenges Research Proposal Presented to Graduate School of Business Leadership University of South Africa /UNISA/ In partial fulfillment of the Requirements for the MASTERS DEGREE IN BUSINESS LEADERSHIP By GETU KEBEDE KIDANE (43089488) Study Leader JH VISSER July 2010 Addis Ababa‚ Ethiopia TABLE OF CONTENTS 1. INTRODUCTION AND BACKGROUND OF THE STUDY 1 1.1. Introduction 1.2. The Ethiopian Contextual Background
Premium Ethiopia Brand Brand management
Swami Vivekananda‚ known in his pre-monastic life as Narendra Nath Datta‚ was born in an affluent family in Kolkata on 12 January 1863. His father‚Vishwanath Datta‚ was a successful attorney with interests in a wide range of subjects‚ and his mother‚ Bhuvaneshwari Devi‚ was endowed with deep devotion‚ strong character and other qualities. A precocious boy‚ Narendra excelled in music‚ gymnastics and studies. By the time he graduated from Calcutta University‚ he had acquired a vast knowledge of different
Premium
it helps to start at the beginning. In other words‚ begin by setting your business goals. Why are you creating a new brand? What do you hope to achieve by launching the new brand? Use those long-term objectives as a basis for all of your strategic branding efforts. For example‚ are you trying to reach a new audience? Your brand strategy for achieving that goal is likely to be quite different from a business that wants to steal market share from a category leader‚ and that’s why goal definition is
Premium Brand Brand management
and importance of successfully branding ones service or product both tangible and intangible through B2C and B2B are similar‚ but also do have key differences. In this report‚ we will discuss the advantages of building a strong brand name and image‚ risks‚ and some techniques. Relative Literature Brand pundits refer to our modern day society‚ (that which strategic branding is necessary otherwise one will be faced with a competitive disadvantage) also as a branding world (Sarin). This is due to
Premium Brand Brand management Marketing
seekers across the country. That’s called employment branding (e-branding)-- positioning a company as a ‘great place to work for’ by using a well-crafted messaging strategy backed by consequential and relevant employee-oriented initiatives. In an era where organisations are falling over each other to recruit the best talent and employees hop jobs for just a few thousands rupees‚ employers need to stand out in the crowd. That’s why e-branding is increasingly seen as the single-most important factor
Premium Employment Brand Human resource management
Employer Branding and its Effect on Organizational Attractiveness via the World Wide Web: Results of quantitative and qualitative studies combined Paper presented at the 4th International e-HRM Conference “Innovation‚ Creativity and e-HRM” 28-29 March 2012‚ Nottingham Trent University‚ UK Tanya Bondarouk1 University of Twente School of Management and Governance Department of Operations‚ Organization and Human Resources 7500 AE Enschede‚ The Netherlands Email: t.bondarouk@utwente.nl Huub
Premium Corporate social responsibility Social network service Organizational studies
Destination Branding March 2010 Definitions Destination Marketing “’...destination marketing covers all the activities and processes to bring buyers and sellers together; focuses on responding to consumer demands and competitive positioning; is a continuous coordinated set of activities associated with efficient distribution of products to high potential markets; and involves making decisions about the product‚ branding‚ price‚ market segmentation‚ promotion and distribution’.” WTO (2004:
Premium Switzerland Brand Brand management
Branding in B2B Markets Business Marketing Term Paper CONTENTS INTRODUCTION 3 A MODEL OF BRANDING IN B2B MARKETS 4 CURRENT BRANDING PRACTICES 5 DIFFERENCE BETWEEN B2B BRANDING AND B2C BRANDING 7 IMPORTANCE OF BRANDING IN BUSINESS TO BUSINESS MARKETING 11 AVOIDING THE PITFALLS 15 REFERENCES 20 INTRODUCTION With the growth of e-commerce and global competition‚ business-to-business (B2B) marketers are asking whether branding‚ especially corporate branding‚ can help improve
Premium Brand Marketing
Running head: THE FOUR PATHS OF YOGA Abstract Life is full of choices and opportunities for spiritual development. The four paths of yoga Provide wisdom‚ serenity‚ direction‚ and strength. Each path has its own unique goal yet They all work together for a greater purpose. The four paths of yoga have practices that Can be related to other religious traditions such as devotion‚ prayer‚ giving‚ and physical Actions such as fasting that require discipline and commitment to a Higher Power
Premium Psychology Scientific method Management
Ancient Secrets For Modern Day Health BY ROSE PAYNE‚ CHHC. In an attempt to find balance in a modern world within a continually expanding technological society a return to basics makes sense. Natural remedies including healing foods and yoga are regaining popularity as part of a larger collection of modalities known as alternative or natural therapies. We are inundated with multi-million dollar ad campaigns for products promising relief from a long list of ailments including depression‚ colds
Premium Yoga Pranayama Hypertension