VALUE BASED QUESTIONS 5 Marks 100 Words The Last Lesson Q. Franz’s feelings about M. Hamel and school changed gradually by the end of the text‚ though he had a great disliking for both the beginning of the story. It is said that first impression is the last impression. Is it true in context of “The Last Lesson”? Definitely not. Write a small paragraph of about 100 words penning down your views on‚ ‘A person can be best judged in his first appearance only’. Ans: A well-known dictum states
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The Last Lesson by Alphonse Daudet SUMMARY The Last Lesson is a story set in Alsace‚ a territory that was disputed over by France and Germany. At the time of the story France was defeated by Prussia led by Bismarck. The French districts of Alsace and Lorraine had passed into Prussian hands. An order had come from Berlin that only German was to be taught in the schools of these districts. the author‚ Alphonse Daudet‚ brings out the effect of this order on the people of Alsace through this story
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand‚ and once entrepreneurs realized the potential opportunity it exploded. As of recently‚ Red Bull has gotten its name into just about every sport there is. Their niche is extreme sports and events
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My Last Reflection of The Year My countdown to life began during my Sophomore years when I was going through the depression of my grandfathers death (RIP). It was sudden and unexpected. This forced me to realize how easy and fragile life is. It was from that point on that I decided to live everyday not only as if it were my last day of high school‚ but as if it were the last day of my life. I try my hardest to take my own advice and not think about my regrets in regards to the past‚ but instead
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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The movie “The Last Castle” provides examples of good leadership and bad leadership. Colonel Winter‚ the warden of a military is the example of bad leadership‚ while General Irwin‚ a prisoner at Winter’s prison is an example of good leadership. The film illustrates that a leader does not have to have a technical leadership position to gain followers‚ and how two leaders who have differing viewpoints on leadership cannot exist in the same space without conflict. Henri Nouwen‚ in his book on leadership
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