Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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The Meaning of Lives In her article The Meaning of Lives‚ Susan Wolf‚ a moral philosopher and philosopher of action‚ investigates whether meaning can exist in lives without postulating the existance of God. Wolf establishes her position on this philosophical question from an agnostic perspective and rationally argues that such a question can in fact “fit within a negative or agnostic view about the meaning of life” (Wolf 63). With this paper‚ I will first summarize the prominent points of Wolf’s
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Culture is a term which is brandished with little regard to its actual meaning‚ likely due to the fact that there are hundreds of definitions trying to capture the essence of culture. One such definition‚ provided in a social psychology textbook‚ states that culture is the enduring behaviours‚ ideas‚ attitudes‚ and traditions shared by a large group of people and transmitted from one generation to the next ’ (Myers & Spencer‚ 12). While this is a workable explanation of culture‚ in that it captures
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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start a brand new life; this is known as resurrection or reincarnation. Whereas in Catholic‚ Christian‚ and Muslim they believe that they will go either to heaven or hell in their afterlife. In human societies the question “What is the meaning of life?” is often asked‚ but the question “ What is the meaning of death?” is rarely asked. As we progress in life soon or later we answer the question “What is the meaning of life?” by itself. However when it goes to the question “What is the meaning of
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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According to its use nowadays‚ starve is a verb meaning to suffer or to die due to lack of the amount of food which is enough to keep one alive. It can come with adjectives giving the meaning of not having something that one needs‚ for example‚ supply-starved rebels. The original sense of starve meant ‘to die’‚ as was used in Old English‚ which is of Germanic origin; and "probably from a base meaning ‘be rigid’" (Oxford Dictionary). Thus‚ the original meaning of starve is not different from the current
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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