This article was downloaded by: [University of Gothenburg] On: 31 January 2013‚ At: 23:40 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House‚ 37-41 Mortimer Street‚ London W1T 3JH‚ UK Scandinavian Journal of Hospitality and Tourism Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/sjht20 Extraordinary Experiences through Storytelling Lena Mossberg
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P.J. Wilkerson Emily Gay Davis Bass Jeremy Staska Marketing 9:55 Dr. Davis November 21‚ 2008 Apple Inc. Company Analysis Part One: Analysis of Current Marketing Situation Introduction to Apple Inc. Apple Inc. is a company whose main objectives are “to design‚ manufacture and market personal computers and related software‚ peripherals and personal computing and communicating solutions” (“Wright Investors’ Service”). Originally known as Apple Computers Inc‚ Apple has ventured into several
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[Changing customer perception with the growing use of social media: an explorative approach] by [Author’s Name] [Faculty Name] [Department or School Name] [Month Year] Acknowledgement I would take this opportunity to thank my research supervisor‚ family and friends for their support and guidance without which this research would not have been possible. DECLARATION I‚ [type your full first names and surname here]‚ declare that the contents of this dissertation/thesis represent
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“Starbucks Coffee: Expansion in Asia” by Valerie Darguste‚ Ana Su‚ Ai-Lin Tu‚ and Peggy Wei of Stern School of Business at New York University and Sonia Ketkar of the Fox School of Business and Management at Temple University – 2003. “The Starbucks Brandscape and the Discursive Mapping of Local Coffee Shop Cultures” by Craig J. Thompson and Zeynep Arsel‚ University of Wisconsin – Madison‚ Department of Marketing. “I Hate Starbucks” (http://www.IHateStarbucks.com). “Call it Starbucking‚ the Fine Art of
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Qualitative Research: Grounded Theory Procedures and Techniques. Newbury Park: Sage Publications; 1990. Swan JE‚ Combs LJ. Product performance and consumer satisfaction: a new concept. J Mark 1976;40(2):25–33. Thompson CJ‚ Arsel Z. The Starbucks brandscape and consumers ’ (anticorporate) experiences of glocalization. J Consum Res 2004;31(3):631–42. Thompson CJ‚ Rindfleisch A‚ Arsel Z. Emotional branding and the strategic value of the doppelganger brand image. J Mark 2006;70(1):50–64. Wheaton B. Just
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Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens‚ IBM‚ and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management‚ India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management‚ Consumer Behavior‚ Advertisement‚ Customer
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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Journal of Consumer Research‚ Inc. What Makes Things Cool? How Autonomy Influences Perceived Coolness Author(s): Caleb Warren and Margaret C. Campbell Source: Journal of Consumer Research‚ Vol. 41‚ No. 2 (August 2014)‚ pp. 543-563 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/676680 . Accessed: 12/09/2014 11:20 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGY Richard Fullerton Dissertation submitted to Oxford Brookes University for the partial fulfilment of the requirement for the degree of MASTER OF SCIENCE IN E-MARKETING. February 2011 DECLARATION This dissertation is a product of my own work and is the result of nothing done in collaboration. I consent to the University’s free use including online reproduction‚ including electronically‚ and including adaptation for teaching and educational activities
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Revealing the Corporation “Managing and communicating about corporate brands‚ building corporate identity‚ and protecting corporate reputation are vital issues in the boardrooms of entities global and local‚ large and small‚ corporate and non-profit. Revealing the Corporation treats the highly salient realm of corporate branding‚ identity‚ image‚ and reputation. Balmer and Greyser explain the roots of the territory‚ gather decades of wisdom about it‚ and interpret its significance and applicability
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