9-990-001 DESIGN MANAGEMENT INSTITUTE CASE STUDY Braun AG: The KF 40 Coffee Machine This case study came from the Case Study Research and Development Program at the Design Management Institute’s Center for Research. The Center conducts research and develops educational materials on the role of design and design management in business success. Case studies‚ the Design Management Journal‚ reprints from the Journal‚ and other educational materials are available from the Design Management
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Keurig coffee machines are ubiquitous in office kitchens as well as homes around the world. Keurig’s signature “K-Cups” are found everywhere‚ ranging from supermarkets‚ convenience stores‚ and even online. However‚ the K-Cup has drastic effects within the environment‚ and a handful of companies and nonprofits have cracked down on K-Cups’ environmental sustainability. The lifecycle of a K-cup is important to analyze when considering its overall environmental impact. The plastic cup is produced from
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Research Citric acid: Citric acid is a weak organic acid with the formula C6H8O7. Citric acid is a natural preservative/conservative and is also used to add an acidic or sour taste to foods and soft drinks. In biochemistry‚ the conjugate base of citric acid‚ citrate‚ is important as an intermediate in the citric acid cycle‚ which occurs in the metabolism of all aerobic organisms. Citric acid is a commodity chemical‚ and more than a million tonnes are produced every year by fermentation. It is
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Wernher von Braun was one of the world’s first rocket engineers. Born in 1912‚ he grew up with a dream‚ to “help turn the wheel of time.” Von Braun did just that by creating the V-2 missile/rocket‚ the Jupiter-C rocket‚ and the well-known Saturn V space rocket. Considering these ingenious devices created by Wernher‚ I‚ myself‚ would not hesitate to say that he did indeed “help turn the wheel of time.” On March 23‚ 1912‚ Baron Magnus von Braun and Baroness Emmy von Quistorp celebrated the birth
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to illustrate the coffee machine environmental life cycle analysis‚ so as to satisfy the increasing demand of the customer for the expectation of the environmental protection as well as to response to the new implemented environmental legislation. As one of the responsible manufacturers located in U.K. specialized in the production of coffee machines dedicated for the public and domestic application‚ the conduction of the environmental life cycle analysis for the coffee machine would be undergone
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RE: Braun Case Study Chairman Bernhard Wild stated in his concern regarding the risk for new and true innovations‚ “When a product is really new it takes courage. People don’t know what they want so Braun needs to create the need and expectation.” At Braun‚ they were driven by technological innovation‚ not price competition. This is supported by the core values of Braun design. So pricing is secondary. Braun needs to think globally when evaluating the introduction of the Syncro Shaver
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POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines‚ the factors affecting consumer behaviour‚ and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007 the Australian market for espresso machines totalled almost 87 million
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Wernher von Braun paper Wernher von Braun was born in Wirsitz‚ Germany‚ on March 23‚ 1912. His father was Minister of Agriculture in the Weimar Republic of the early 1930 ’s. In 1920‚ his family moved to Berlin when their hometown became part of Poland after World War I. He earned a Bachelor ’s Degree in Aeronautical Engineering in 1932 from the Berlin Institute of Technology. He received a Ph. D. in Physics two years later from the University of Berlin. Von Braun did not do well in school until
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TESA AG Catalogue * Introduction * The three options -Criteria of three options -Advantages and disadvantages of the three options * Final decision and conclusion Introduction TESA AG is a independent subsidiary of the Beiersdorf AG‚ which has ten production sites worldwide. The company provides over 6000 different kinds of adhesive tapes (of which 300 are consumer products) to its various customers from industrial and handcraft firms. TESA’s wide variety of products
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‘The Marriage of Maria Braun’ and New German Cinema German Cinema has had its ups and downs in the past couple of centuries. Germany was a country that was torn by World War 2. During the 1950’s‚ just after World War 2 had ended‚ Germany was still paying its consequences. The social and economic status of the country was poor‚ the country was divided into West and East Germany and this was a time of major downfall for Germany. This poor economic status took a toll on the film industry in the
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