market? II. OBJECTIVES • To determine new marketing strategies for their products • To determine the best strategy that would help the company maintain its current position as a market leader • To capture the women wet-shavers market • To continue producing innovative products to increase competitiveness in the global market II. SITUATION ANALYSIS Milestones: 1932 – Gillete Blue Blade 1938 – Gillette Thin Blade 1946 – First Blade dispenser to
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Designed to Grow... Sustainably 2007 Global Sustainability Report EXECUTIVE SUMMARY CEO Statement October 2007 marks the 170th year P&G has been in business. We’ve sustained our Company’s growth over such a long period of time by staying focused on P&G’s Purpose: improving consumers’ lives in small but meaningful ways every day. Our commitment to Sustainable Development‚ which we define as “ensuring a better quality of life for everyone‚ now and for generations to come‚” is an important
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introduction Gillette know men in their grooming needs but not for woman. Men have been scraping their beards and moustaches off since the invention of dating‚ and had been using a variety of single edged razors‚ including the so-called "safety razor"‚ which had been introduced by Gillette in 1901. A mere 70 years would pass before the Gillette people could improve on things with the introduction of the Trac II razor‚ the first two-bladed cartridge. The theory was‚ that the first blade would
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SWOT Strengths - Remington leader on shaving and personal care products generates global revenue of US$350 million with 8 sales reps assigned to specific retailers. - United/Nu-Gro leaders in the lawn and garden care with sales US$550 million and insect control products with sales US$150 million‚ target customers who desire comparable products with lower prices than premium-prices. - Distributors offer same services than an internal sales force could and are responsible for the sales in
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In what ways do artefacts have politics according to Langdon Winner? What challenge does this pose to SCOT? Langdon Winner suggested that technologies embody social relations such as power; moreover‚ He poses the question such as 1“Do Artifacts Have Politics?” Meanwhile Winner defines politics 2“I mean arrangements of power and authority in human associations as well as the activities that take place within those arrangements.” According to Langdon winner‚ 3“In what follows I shall offer utilities
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razor‚ would switch to an electric shaver‚ Barry breached his duty to him‚ and exposes him to a dangerous cut. Furthermore‚ Moe will argue‚ that although a straight razor was the industry standard in the past when there was no alternative shaver‚ and since an electric shaver is giving as good as a shave as a straight razor‚ Barry could get a safer‚ electric shaver. Therefore‚ because Barry failed to replace his outdated straight razor with an electric shaver‚ Barry was unreasonable‚ and Moe will
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an affordable price. In 1975 BIC launched the first one-piece shaver and become a market leader within that sector too. In the early days‚ BIC concentrated on a core range of products which mainly included: BIC Cristal® and Orange Ball Pen and the Classic Shaver. In the 1990s the company realised it needed to develop its product range to meet changing consumer needs and to compete with new competitors entering the writing and shaver categories. BIC has therefore set about re-shaping itself. It
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of class and superior performance. Gillette protects its industry leadership on the back of intensive expenditure in R&D and the careful recording of the experiences that men have using Gillette razors. Armed with its superior knowledge on shavers and shaving‚ Gillette manages to outgun the competition by constantly leaping forward with novel products‚ which therefore have superior quality. Reportedly‚ the company has developed new captive systems in which blade cartridges only fit a specific
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Huang‚ Ohanian Page 1 of 18 BIC: Honor the Past‚ Invent the Future BEM 106 May 2‚ 2006 Ray Huang Richard Ohanian Huang‚ Ohanian Page 2 of 18 TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................................ 3 COMPANY OVERVIEW .......................................................................................................................................... 3 PRODUCT BASKET .....
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Problem Statement: Paramount has become a market leader in global consumer products; but knows that innovation is vital to continue success. Paramount has used technology to create an innovative razor‚ but wants to make sure that it is positioned effectively. Situation Analysis: * Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional‚ involved razor users‚ and uninvolved or maintenance users
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