FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101‚ Sec 9 Submitted by: Shah Asif‚ Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference
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1.0 HISTORY OF BRAZIL Eight thousand years ago‚ the indigenous people arrived into Alaska by crossing the Bering land bridge and after that entered the rest of North and South America. The first European to discover Brazil was Pedro Alvares Cabral on April 22‚ 1500. British was a colony of Portugal from the 16th to 19th century before it declared its independence from Portugal on the 7th of September 1822. Brazil became a constitutional monarchy‚ called the Empire of Brazil. In 1889‚ the military
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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political desires. As a consequence of these actions‚ education receives fewer investments than the necessary leading to a bad quality public education‚ responsible for low educational levels and no economic prosperity. The bad education offered in Brazil causes great social inequalities‚ originating a lack of good workers
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Brazil Race Relation Brazil is one of the most visited place in the world and also one of the most diverse countries in the world. More than 75millon people of African decent live in Brazil‚ this makes it the second largest black population in the world. Its attracts a large number of people because of it architecture‚ slums and rainforest. Brazil is contradictory because its was the last country to abolish slavery but also the first to claim that it was a racial democracy. Most people might
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DOING BUSINESS IN BRAZIL - A BRIEF SUMMARY - THE LAW FIRM DEMAREST E ALMEIDA In April of 1948‚ João Batista Pereira de Almeida‚ a Brazilian citizen‚ and Kenneth E. Demarest‚ an American citizen‚ two attorneys dedicated to the legal profession‚ combined their expertise to establish what would become one of the leading law firms in Brazil and one of the largest in Latin America. Over time‚ other
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Brazil Trade Patterns and Overview The world ’s seventh wealthiest economy (2011 GDP US$2.2 trillion)‚ Brazil is the largest country in area and population in Latin America and the Caribbean. Brazil was one of the last to fall into recession in 2008 and among the first to resume growth in 2009. Brazil ’s GDP grew 7.5% in 2010 and 2.7% in 2011‚ because of the new global slowdown. The Growth Acceleration Plan (PAC‚ its acronym in Portuguese) was launched in 2007 to increase investment in infrastructure
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Brazil Imagine thousands of colorful‚ sweet smelling flowers and the sound of insects and animals along with the soothing noise of a stream. This place is called Brazil. Brazil has all of these things and more including busy cities and huge forests. Let me tell you more about this wonderful place. Part One - Location There is a lot to know about Brazil‚ but first you should know about its location. Brazil borders ten countries. These countries include Argentina‚ Bolivia‚ Colombia‚ French Guiana
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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therefore are macro risks that threatens all companies. Brazil‚ officially the Federative Republic of Brazil is the largest country in both South America and the Latin American region. According to the Political Risk (Dynamic) Index of 2013‚ Brazil is one of the countries with a moderate political risk. Many companies come to Brazil because the business environment is more familiar than the other BRIC countries‚ which are Russia‚ India and China. Brazil also has a more stable public and private sector
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