RAFFLES INTERNATIONAL INSTITUTE INDIVIDUAL ASSIGNMENT TITLE: DEPARTMENT STORE PROJECT (STATE DEPARTMENT STORE) SUBJECT: MARKETING RESEARCH TECHNIQUES AND TO MR. VICTOR SHAN KO‚ MBA LECTURER IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE ADVANCE DIPLOMA PROGRAMME BY NAME: SOYOMBO BILEGSAIKHAN DATE: 19/03/2012 Table of Contents 1.0 Introduction 3 Primary Research 4 2.1 Purposes 4 2.2 Like 5 2.3 Dislike 6 2.4 Areas 7 3.0 Observation 8 4.0 Recommendation 9 Reference 10
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Marks & Spencer Marketing Strategy Factsheet Company overview Marks and Spencer (M&S) is one of the UK’s largest and longest surviving brands and High Street retailers in the private sector. From humble beginnings in 1884 as a small bazaar‚ the store saw itself grow into the UK’s market leader in quality clothes retailing up until mid 1990s‚ however more recently‚ the company has suffered consecutive falls in clothes and food sales over the last twelve quarters. Whilst it still holds a respectable
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GLOSSARY OF TECHNIQUES USED TO CREATE MEANING Active voice/passive voice Writing that uses the forms of verbs which create a direct relationship between the subject and the object. Active voice is lively and more direct. Eg. ‘We had fun’ is written in the active voice; ‘Fun was had’ is written in the passive voice. Alliteration The repetition of the consonant sounds at the beginnings of words. It is used to produce sound that adds to the atmosphere or mood of the words‚ or perhaps
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The Idea of Technique tech·nique [tek-neek] 1. Method of performance; way of accomplishing. 2. Technical skill; ability to apply procedures or methods so as to effect a desired result. Acquiring technique is mostly a process of brain/nerve development‚ not development of finger strength. Skill is acquired in two stages: (1) discovering how the fingers‚ hands‚ arms‚ etc.‚ are to be moved‚ and (2) conditioning the brain‚ nerves‚ and muscles to execute these with ease and control. Many
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English Techniques Allegory Story with a double meaning: one primary (on the surface) and one secondary. The representation of abstract ideas or principles by characters‚ figures/ events in narrative‚ dramatic or pictorial form. Alliteration Repetition of consonants at the start of words or in a sentence or phrase. Anaphora The repetition of a word or phrase at the beginning of successive clauses. Anecdote A short and amusing or interesting story about a real incident or person. Illustrate
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ALLITERATION is the repetition of consonant sounds in a series of words. If the consonants are the same but the sounds are different they do not alliterate. eg. "...the grease that kisses the onions with a hiss." from WILLIAM STREET by Kenneth Slessor ALLUSION is the reference to well-known figures and/or other texts eg. "And thrice I heard the Cock crow thinking I knew it’s meaning well." from COCK CROW by Rosemary Dobson The reference here is to the denial of Jesus after his arrest by
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25 Sales Techniques to Increase Sales? BY ADARSH THAMPY Everyone wants to start a business and increase sales as their business grows. Most people prefer online business as it is the most cost effective way to get started. In this article‚ I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well. Increase Sales: 25 Sales Techniques That Work
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Projective techniques in market research: valueless subjectivity or insightful reality? A look at the evidence for the usefulness‚ reliability and validity of projective techniques in market research Clive Boddy Middlesex University Business School Projective techniques are often used in market research to help uncover findings in areas where those researched are thought to be reluctant or unable to expose their thoughts and feelings via more straightforward questioning techniques. However‚
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of the informal eating-out market in virtually every country in which we do business. McDonald’s Corporate used advertising‚ personal selling‚ sales promotion‚ public relations‚ and direct marketing to become America’s leading Burger Empire. These five promotion tools are used in McDonald’s integrated marketing communications program which allows McDonald’s to carefully integrate and coordinate its many communication channels to deliver a clear‚ consistent‚ and compelling message about the company
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director of marketing at Vanguard Corporation believes that sales of the company’s Bright Side laundry detergent (S) are related to Vanguard’s own advertising expenditures (A)‚ as well as combined advertising expenditures of its three biggest rival detergents(R). The marketing director collects 36 weekly observations on S‚ A‚ and R to estimate the following multiple regression equation: S = a + bA + cR Where S‚ A‚ and R‚ are measured in dollars per week. Vanguard’s marketing director is
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