Managerial control is a systematic effort to set performance standard along with planning targets. There are various techniques of managerial control. All techniques can be classified broadly into two categories. Such as :- A. Budgetary control techniques B. Non-budgetary control techniques Budgetary Control Techniques The word ‘budget’ is derived from a French word “Bougettee”. The meaning of this word is a leather pouch in which funds are appropriated for meeting anticipated expenses
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Motivational Techniques Motivation‚ everyone who has a desire to succeed in life and in business usually has some form of it. Motivation represents those psychological processes that cause the arousal‚ direction‚ and persistence of voluntary actions that are goal directed (Kreitner & Kinicki‚ 2008‚ p. 210). But one must ask‚ what makes a company successful? Is it the products they make? Is it the marketing they use? Or is it the people that work for the organization that makes them successful? After
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classification has its own importance. Many costing techniques evolved in due course of time to ascertain the costs of above elements and to facilitate the control of the cost of the product. The main costing techniques that evolved include Absorption Cost Technique‚ Marginal Cost Technique and recently developed Activity Based Costing Technique. The purpose of this paper is to analyse the Absorption Cost Technique and Activity Based Costing Technique and to highlight their basic differences. With
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Tam Nguyen 21 March 2013 Propaganda technique and its influences Generally‚ we don’t like advertisements and tend to avoid them when we are watching TV‚ enjoy a music video on YouTube‚ or surfing on the Internet; but unfortunately‚ those advisements have affected really much on our decisions. Do you believe it? The truth is that we see over 200 ads a day following the Consumer Reports Website. Additionally‚ Tony Marlow‚ the director of strategic insights at Yahoo claimed that: “Ninety five percent
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SCALING TECHNIQUES Learning Objectives Concept of Measurement and Scaling Different Scales in Measurement and their properties Introduction of different type of scaling Techniques Comparative ‚ non comparative Continuous ‚Special Rating scales Mathematically derived scales How to Choose a scale Concepts Why do we do scaling? The most common reason for doing scaling is for scoring purposes. When a participant gives their responses to a set of items‚ we often would like
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Journal of Vacation Marketing http://jvm.sagepub.com/ Staying in the spa marketing game: Trends‚ challenges‚ strategies and techniques Kimberly R. McNeil and Edna J. Ragins Journal of Vacation Marketing 2005 11: 31 DOI: 10.1177/1356766705050841 The online version of this article can be found at: http://jvm.sagepub.com/content/11/1/31 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm
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Selling techniques Selling technique is the body of methods used in the profession of sales‚ also often called personal selling. Techniques used in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close". All techniques borrow a bit from experience and mix in a bit of guesswork on the psychology of what motivates others to buy something offered to them. Mastery in the techniques of selling can offer very high incomes‚ while failure in
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An Evaluation of Graduate Recruitment Techniques Many organisations now offer a graduate scheme and this is because it gives them the opportunity to find new talent which they can nurture within their business. Graduates also bring new ideas and fresh approaches to a business and are often hungry to impress and improve rapidly. Successful recruitment and selection stages are paramount to ensuring the best candidate is selected for the role. The business obviously hopes to attract candidates
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Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals
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3 planning techniques adopted for planning the business strategy are: Boston Consultancy Group Matrix. According to the BCG matrix‚ companies’ business units can be categorized into 4 categories. These categories are based on the amalgamations of market share and market growth relative to the biggest competitor. Based on BCG matrix‚ it is very good for the company when its products have large market share or the product’s market is growing very fast. The Boston Consulting Group Portfolio Matrix
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