1. Introduction 2.1 Background of the Company BreadTalk Group was founded in Singapore in April 2000 and listed on the SGX in 2003. It is founded by George Quek (Chairman) and his wife‚ Katherine Lee (Deputy Chairman)‚ when he saw an opportunity for starting a bakery selling freshly baked breads and buns that are visually creative and attractive. 2.2 Mission and Vision Their vision is to establish BreadTalk to be an international trend-setting lifestyle brand. And the mission
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BreadTalk Group Limited The BreadTalk Group Limited has rapidly globalized into 16 countries such as Singapore‚ China‚ Hong Kong‚ South Korea and the Middle East(http://www.breadtalk.com/ourbrand-bt.html Our Presence‚2012). It is well known for its bakery‚ restaurant and food atrium‚ and this compromises of BreadTalk‚ Toast Box‚ The Icing Room‚ Din Tai Fung‚ RamenPlay‚ Carl’s Jr China‚ and Food Republic. Being founded in 2000‚ the young company has achieved numerous awards which includes the Singapore
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Strategies and Initiatives The hallmark of BreadTalk is our spirit of innovation and this applies not just to our offerings but also our business approach. During the year‚ we introduced a new bakery model called BreadTalk Transit‚ positioned as a quick stop for customers on the go. By keeping some of the backend processes at the central kitchen‚ BreadTalk Transit outlets require only an average of 400 sq ft or about half the space of the usual BreadTalk outlet model. At the same time‚ its open baking
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growth. 12 countries and territories with more than 300 bakery outlets (including franchises)‚ 33 foodcourts and 8 restaurants BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionised the culture of bread consumption with its visually appealing‚ aromatic and unique-tasting products. BreadTalk outlets feature a "see-through" kitchens‚ often located next to or within the retail outlet‚ separated from the main retail space
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Question 1: What is Corporate Social Responsibility and how could this influence the organisational behaviour of ‘Breadtalk’? Corporate Social Responsibility (CSR) is where corporations or organisations are obliged to inter-relate their businesses with behaving in ethical and moral ways. It is where such corporations have notions towards having responsibility to the society that upholds them. Examples of ethical and moral ways varies from giving back to needy groups in terms of monetary funding
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outlook and trends For its outlook‚ BreadTalk planned for the China and regional market and rising food cost. This is the largest challenge for the Bakery business. BreadTalk is going to shorten the supply chain and buying in bulk globally for economies of scale. Shanghai is one of the example that BreadTalk have successfully piloted using frozen dough to arrest rising labour and rental costs while maintaining the quality of our products. This is to encourage that BreadTalk will explore the possibility
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George Quek‚ first conceptualized "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive. Our signature ’Flosss’ bun sells at a rate of 1 every 10s worldwide. 100 million ’Flosss’ buns have since been sold. 2000 1st BreadTalk outlet opens at Bugis Junction‚ Singapore Launches its signature Flosss bun - spiralling long queues George Quek targets to open 10 BreadTalk outlets in 3 years 2001 Receives
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Introduction Breadtalk Private Limited marks its virgin birth at Parco Bugis Junction (retail outlet) on 1st July 2000. With a remakable period of five months‚ on December 2000‚ it ventures into its second venue at Novena Square and further enterprise onto its third outlets closer to the HDB heartlands‚ Juntion 8 shopping centre. Breadtalk has established a firm foundation in local market with just three years‚ it is a listed company on March 2003. It has adopted 4 type generation concept
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2.3 L&D initiatives by BreadTalk Initiatives for growing Service and Quality 1) BreadTalk Academy BreadTalk Group Ltd is committed in ensuring that their staff are ready and well-rounded in all that they do. One L&D initiative that they have implemented with regards to the growing service and quality trend in the F&B industry is the BreadTalk Academy. The BreadTalk Group Academy‚ located at the BreadTalk International Headquarters (IHQ)‚ provides a holistic training approach‚ integrating theory
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1.1 The Company BreadTalk Group Limited started as a bakery in 2000 by Dr. George Quek and his wife‚ Katherine Tan. (CIMB‚ 2009) Today‚ BreadTalk is a listed‚ well-established food and beverage (F&B) company‚ who has expanded its business to 15 different countries such as China‚ Indonesia and the Middle East. BreadTalk’s business has 4 segments: 1) Bakery; 2) Food Atrium; 3) Restaurant; and 4) Franchise. (CIMB‚ 2009) Owing to BreadTalk’s emphasise on innovation‚ BreadTalk is able to grow
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