Sunshine has won many prestigious awards as testament to its quality. 1.1 Problem Identification Sunshine faces strong competition from local brands such as Gardenia and First Choice‚ not to mention the increasing number of boutique bakeries such as BreadTalk that have sprung up in recent years. Last year‚ Sunshine recorded a loss of $700‚000. To increase Sunshine’s market share and profitability‚ it is imperative that Sunshine retains its current customers while attracting new ones. 1.2 Hypothesis
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair
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Stock Market Power 1.5.1 EPS= = 0.900 times =0.832 times Higher is better 1.6 Market Price = 4.18$ 1.6.1 PE= = 4.65 1.6.2 DPS= $0.21 per share (holding‚ n.d.) 1.6.3 Dividend Yield = = 0.0501 PART B: Company: Breadtalk 1) Incremental Cash Flow for 4 years Incremental Cash Flow for 4 years Year Particulars 1 2 3 4 Sales 600000 800000 800000 800000 Direct Cost 240000 320000 320000 320000 Depreciation 237500 237500 237500 237500 Overheads 85000 85000 85000
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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the FIVE evaluation areas mentioned above. All ratio definitions and supportive calculations should be clearly shown. Total for part A: (8 marks per part * 5 parts = 40%) UOS Financial Management & Control Individual Assignment 3 PART B (30%) Breadtalk Ltd. is introducing a new line
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and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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rest of Singapore’s Food and Beverage sector. It is in such competitive environment that this company would operate in‚ under pressure from major chains that currently lead the market‚ such as the Ya Kun Kaya Toast‚ the Toast box -- owned by the BreadTalk Group‚ and the Killiney Kopitiam. Threat of New Entrants (High) A key contributor to the proliferation of this kopi-kaya toast business is its low entry barrier. The need of expertise in toast and coffee‚ if even any‚ can easily be acquired
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