5. *THE IDENTIFIED MARKET SEGMENT(S) SHOULD VICTORIA MUSEUM PURSUE AND THE DERVICE THAT WILL BE OFFERED TO THE MARKET SEGMENT(S): Demographic/ socioeconomic segmentation is a good target for Victoria Children’s Museum(VCM). demographic/socioeconomic segmentation focuses on gender‚ age‚ income‚ occupation‚ education‚ household size‚ and stage in the family life cycle. In this case we choose local families‚ which is a good target market that most of the competitors have not offered yet.
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Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs and this is also a the process of dividing a market into meaningful groups that are relatively similar and identifiable .The purpose of segmentation is to enable the marketer to tailor the marketing mixes to meet the needs of one or more specific segments. Market segmentation helps the firm to identify the customers’ needs more accurately and precisely‚ and it
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C. Extenal Data Table 1 Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY 2008 2009 2010 2011 2012 Australia 308‚698 446‚042 647‚872 790‚965 823‚821 Afganistan 52 27 52 24 29 Buthan 29 48 52 56 34 Bangladesh 893 1‚032 1‚431 1‚977 1‚716 Fiji 85 141 151 159 657 Hongkong 12‚905 9‚370 15‚172 21‚968 27‚426 India 26‚557 30‚813 40‚777 50‚435 46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473
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(AS) 17 Segment Reporting Contents OBJECTIVE SCOPE DEFINITIONS IDENTIFYING REPORTABLE SEGMENTS Primary and Secondary Segment Reporting Formats Business and Geographical Segments Reportable Segments SEGMENT ACCOUNTING POLICIES DISCLOSURE Primary Reporting Format Secondary Segment Information Illustrative Segment Disclosures Other Disclosures ILLUSTRATIONS Paragraphs 1-4 5-18 19-32 19-23 24-26 27-32 33-37 38-59 39-46 47-51 52 53-59 214 AS 17 (issued 2000) Accounting Standard (AS) 17 Segment Reporting
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GROWING AND CREATING A NEW MARKETThe Irish Dairy Market The Danone Way The origin of yogurt Did you know that yogurt was first sold in pharmacies as an aid to digestion? In 1919‚ the sight of so many children in Barcelona suffering from intestinal disorders surprised the entrepreneur Isaac Carasso.At the time he was very interested in the research of Metchnikoff‚ the 1909 Nobel Prize winner‚ on yogurt lactic acid bacteria. Carasso brought some bacterial ‘cultures’‚ from the Pasteur Institute in
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Market Segment. Three good ways to define market segments: (1) Who the customers are; (2) Where they are; (3) How they behave. How does each of these definitions apply to you? Name three market segments of which you could belong. Why? What products or services are you being targeted for? Some of the best ways to define a market segment are: Identifiable: The process should identify one or more relatively homogeneous groups of prospective buyers with regard to their wants and needs and/or
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Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age‚ family size‚ life cycle‚ occupation) Looking into Apple‚ the Demographical market segment is successful because they are developing products on the age‚ life cycle‚ occupation of the people. They are distributing their products into various places and the PCs are categorized on age‚ family size‚ for example they would have more games and
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CONTRIBUTE TO SEGMENT REPORTING TRANSPARENCY? Advanced Accounting ACC 610 January 4TH‚ 2010 1. INTRODUCTION: An operating Segment is a component of an entity that may earn revenues or incur expenses‚ whose operating results are regularly reviewed by the chief operating decision maker (COMD) and for which discrete financial information is available. Generally‚ financial information is required to be reported on the basis that it is used internally for evaluating segment performance and
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principles for reporting financial information by segments. The disclosure of this information will: (a) help users of the financial statements to better understand the entity’s past performance and to identify the resources allocated to support the major activities of the entity; and (b) enhance the transparency of financial reporting and enable the entity to better discharge its accountability obligations. Definition of a Segment A segment is a distinguishable activity or group of activities
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SEGMENT REPORTING Many U.S. companies operate in several different industries or in different geographic area. When this occurs‚ the difficulties related to financial statement analysis are compounded. Investors who must evaluate the relative strengths and weaknesses of stock of a diversified company have a difficult task when analyzing such companies which report only the aggregate of their operations. Industry segments and geographic areas of operations can have different levels of
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