George Quek‚ first conceptualized "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive. Our signature ’Flosss’ bun sells at a rate of 1 every 10s worldwide. 100 million ’Flosss’ buns have since been sold. 2000 1st BreadTalk outlet opens at Bugis Junction‚ Singapore Launches its signature Flosss bun - spiralling long queues George Quek targets to open 10 BreadTalk outlets in 3 years 2001 Receives
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Introduction Breadtalk Private Limited marks its virgin birth at Parco Bugis Junction (retail outlet) on 1st July 2000. With a remakable period of five months‚ on December 2000‚ it ventures into its second venue at Novena Square and further enterprise onto its third outlets closer to the HDB heartlands‚ Juntion 8 shopping centre. Breadtalk has established a firm foundation in local market with just three years‚ it is a listed company on March 2003. It has adopted 4 type generation concept
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Question 1: What is Corporate Social Responsibility and how could this influence the organisational behaviour of ‘Breadtalk’? Corporate Social Responsibility (CSR) is where corporations or organisations are obliged to inter-relate their businesses with behaving in ethical and moral ways. It is where such corporations have notions towards having responsibility to the society that upholds them. Examples of ethical and moral ways varies from giving back to needy groups in terms of monetary funding
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Topic: What is Corporate Social Responsibility and how could this influence the organisational behaviour of “Breadtalk”? Why is an understanding of cultural differences important to the Business Managers at “Breadtalk”? What are some steps that managers can take to develop greater cross cultural awareness? 1. Corporate Social Responsibility Corporate Social Responsibility (CSR) by a company is seen through the public as a way of providing to the society through goodwill and donations.
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society can be gained the contributions by these CSR programs. Breadtalk has performed a good example of Corporate Social Responsibility (CSR) and as a CRM strategy‚ it has indeed worked very well for its brand. What kind of rollover effect does it have? Firstly‚ media coverage. The earthquake is top of the mind concern for every single person on the street and everyone is interested in reading the latest about it. The fact that Breadtalk has led such an effort has built a top of the mind brand recall
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Master of Business Administration Module Title: Financial report The service dominant logic concept has emerged from the literature of strategic marketing‚ B2B marketing‚ relationship marketing and service marketing. Evaluate its usefulness to marketing practice. Student ID: 1228694 Submission date: 2nd June 2012 Word Count: 2403 words Table of Contents |Description
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SWOT analysis on Breadtalk Strengths Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly‚ Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept‚ the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The
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and the numerous advantages of furthering its implementation. Mass transportation consists of automobile carpooling‚ buses‚ trains‚ subways‚ trolleys‚ light rails‚ cable cars‚ ferries‚ water taxis‚ monorails‚ tramways‚ and high-speed rails. Mass transit in the U.S. has proven to have significant economic‚ environmental‚ and social advantages. Increasing mass transportation will provide greater mobility‚ help to generate jobs and increase economic growth; while reducing the harmful carbon footprint
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BreadTalk Group Ltd. 1.0 Introduction 1.1 Background information on the industry The F&B industries play an important role in Singapore’s economy. Being a multinational country‚ the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible
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BreadTalk – Boutique Bakery A Contemporary Lifestyle Concept BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery‚ it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery‚ BreadTalk was listed in June 2003 on the Singapore Exchange‚ giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of
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