1.Introduction 1.1. History of McDonald ’s Corporation McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ primarily selling hamburgers‚ french fries‚ soft drinks‚ milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald ’s began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino‚ California. “We take the burger business more seriously
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Types of Variables Binary variable Obsevations (i.e.‚ dependent variables) that occur in one of two possible states‚ often labelled zero and one. E.g.‚ “improved/not improved” and “completed task/failed to complete task.” Categorical Variable Usually an independent or predictor variable that contains values indicating membership in one of several possible categories. E.g.‚ gender (male or female)‚ marital status (married‚ single‚ divorced‚ widowed). The categories are often assigned numerical
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the style of work in the next 10 years. These are four recognized generations as follows: 1. Radio Babies (Born between 1930-45) 2. Baby Boomers (Born between 1946-64) 3. Generation X (Born Between 1965-75) 4. Generation Y or the Millenials (Born between 1977-90) This makes it very necessary to rethink the workspace and the different aspects of office surroundings as the Baby Boomers and the Generation X get replaced by the Millenials. As per the BPW Foundation study‚ the Generation
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Segmentation and Target Market Paper Student’s Name: Institution: Segmentation and Target Market Paper This paper explores the segmentation‚ target market and product positioning of a company. The company of choice is BMW and its medium-size car BMW 3 series offered to a broad consumer market. When undertaking market segmentation‚ BMW does research on the geographic‚ demographic‚ behavioral‚ socioeconomic‚ as well as beneficial attributes of the society so as to help the company target
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SegmentationElaboration Geographic Segmentation Geographic segmentation involves a business dividing its market on the basis of geography. Market can be divided by geographical areas‚ such as by city‚ county‚ state‚ region (such as West Coast)‚ country‚ or international region (such as Asia). It can also be divided into rural‚ suburban‚ and urban market segments. Besides that‚ climate or total population in each area can also be the segmentation. According to The Body Shop‚ they set up the stores
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Vodafone segmentation A Global segmentation has been developed and applied across all markets in the last 5 years. It covers consumer and business user segments‚ and in addition they have a chooser segmentation. The key challenge when doing the global segmentation was using variables which they are confident are applicable across all markets. Hence segmentation is predominantly age/lifestage‚ with some variables linked to attitudes to technology. A couple of segments that have been quoted
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incurrence until they finally become expenses on the income statement. 6. Is it possible for costs such as salaries or depreciation to end up assets on the balance sheet? Explain. 7. “The variable cost per unit varies with output‚ whereas the fixed cost per unit is constant.” Do you agree? Explain. 8. Only variable costs can be differential costs. Do you agree? Explain. Part 2: Compulsory Section Problem 1 (15 marks) Richmond‚ Inc.‚ operates a chain of 44 department stores. Two years ago‚ the board
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The Gap in Market Segmentation What is the point of market segmentation? Really‚ what is the point? As my Uncle Jim used to say‚ "If you throw enough dirt on the wall some of it is going to stick‚ ain’t it?" So why don’t companies just throw a bunch of good products at the people and just see who buys what‚ if anything at all? That might have worked along time ago‚ but now‚ the answer in short‚ is competition. Today‚ there are to types of companies‚ those that are profitable and those
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Segmentation‚ targeting and positioning are interrelated activities‚ which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then be designed and implemented to target these specific customer segments‚ addressing needs or desires that
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------------------------------------------------- Associate Program Material Gender and Sex Worksheet Answer the following questions in 50 to 150 words each. Provide citations for all the sources you use. What is gender? What is sex in biological terms? Are gender and sex the same thing? Explain why or why not? Gender is a classification of categories in which it describes someone’s sex based on characteristics of a person‚ a category that society has given to a person. Sex is the biological
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