(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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1) When will profits reported under variable and absorption costing differ? How can we reconcile the profits reported under the two approaches? Profits reported under variable and absorption costing will differ when inventory increases or decreases during the year. The difference involves the timing with which fixed manufacturing overhead becomes an expense. Under variable costing‚ fixed overhead is expensed immediately as it is incurred. Under absorption costing‚ fixed overhead is inventoried
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Millennials vs. Gen X I have enjoyed the television show Survivor for many years‚ and this year is no exception. This season they have two generations battling for the soul survivor‚ Millennials vs. Gen X. Millennials are considered to be between the ages of 19 and 33. Gen Xer’s are considered to be between the ages of 34 and 53. This has turned out to be a very interesting dynamic. There seems to be such a noticeable difference in personalities‚ work-ethic‚ social interactions and just the overall
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Abstract a) Down syndrome b) Interesting topic c) Understanding why down syndrome occurs Introduction a) Who discovered Down syndrome b) What is Down syndrome Body research A. What Causes it and is it inherited? 1-Trisomy 21 2-Mosaic Down syndrome 3-Translocation Down syndrome B. How Down syndrome affects Kids 1-Physical features 2-Learning C. Risk factors 1-Advancing maternal age 2- Being carriers of the genetic translocation for Down syndrome 3-Having
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Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
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socially interconnected but self-invloved. They are the Gen Y also known as millenials. “Gen Y respects those who validate them for who they are now‚ and who they want to be.”- Peter Sheahan‚ Gen Y expert. As statistics show that 40% of the workforce by 2020 would be Gen Y with the baby boomers retiring‚ transforming the workplace according to them to get the best out of them is indeed the need of the hour. The main problem with the Gen Y employees is that they want everything ready made that
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TOPIC: Outline the main reasons why an organization should adopt market segmentation‚ giving brief examples. Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics‚ or common needs and desires. (All Business - Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition
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MY LEARNING PLAN DAMIAN COLES GEN/101 SKILLS FOR LIFELONG LEARNING 1 BRIAN HOEFT FEBUARY 5‚ 2007 My name is Damian Coles and I have decided to return to school‚ to better prepare myself for the future that awaits me. I am a newlywed with a one year old son‚ and a beautiful wife who supports me in my new endeavor. I have not been in a learning facility since December of 2003‚ so I am aware that some things have changed since then. But I will withstand whatever is necessary for me to
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one or more ways. They may differ in their wants‚ resources‚ locations‚ buying attitudes and buying practices.” (Kotler et al. 2007‚ pg.345) List and describe in detail the four major variables used for segmenting markets. For each of the four major variables list and describe three groups within that variable. Provide examples of your choice to illustrate your answer. (p.265) --Problem recognition‚ info search‚ evaluation‚ purchase‚ post purchase: role of marketing in these 1. Geographic: dividing
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1. What are some of the reasons why GMCC was required to carry out market research into the RBG segment? Make sure you outline a market research problem. 2. How did GMCC gather its market research? Describe the research design. 3. Evaluate GMCC’s research design. What might you have done differently if you were on the Consumer Insights (CI) team? 4. What are some of the marketing strategy implications for the market research obtained (hint: refer to the 4Ps)? What consumers should
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