Marketing (IB 2090) Written essay Student number: 1211712 Word Count : 3‚ 027 IB 2090
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1.0. A report presenting market data in order to inform a cereal company Bokomo Ltd. To consider whether to expand more in the United Kingdom market. 2.0 Executive summary. This is a short report‚ containing marketing data on both the cereal market and a specific business‚ Bokomo UK. The data was obtained from secondary marketing research. Bokomo´s website was one of the main reference guide. With the findings and analysis‚ it was recommended that Bokomo should expand their own brand products
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Main Cereal Company is a relatively new company that was established in 2007. It is an Australian owned and operated company. The head office and factory are located in Sydney‚ New South Wales and it is manufactured and distributed from this location. Main Cereal Company offers organic cereals‚ which consists of Australian grown whole grains‚ fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes)‚ ‘Bran
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play noncompetitively‚ I included it. A high carbohydrate diet of approximately 50-65% of total calories fuels both anaerobic and aerobic energy needs. The type of high carbohydrate foods that meet these needs include fruits‚ veggies‚ whole grain cereals‚ breads‚ and pastas‚ and low-fat dairy. Mineral rich carb choices should be advised to manage electrolyte losses from sweating. Ten to twenty five (10-25%) of calories from protein provides additional power strength for muscle repair. Main meal foods
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toasted cereal. Why does the consumer buy this type of cereal instead of the other cereals? Is it because of the marshmallows? Or the nutrients in them? As the consumer walked passed by them in the store‚ the first thing the consumers will spot is the Lucky the Leprechaun‚ their mascot. The 50 years old Lucky trying to protects his frosted toasted oat cereal with marshmallows from the kids. Targeting the kids as their number one consumer and the adult as their next target. Lucky Charms cereal bring
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The Breakfast Club Film Review The Breakfast Club is a movie made in the 80’s about 5 very different teenagers who are forced to spend the day in detention. At first‚ they appear to be judgmental of the others but by the end they learn to respect one another because they aren’t so different after all. This movie is still very applicable and popular. The movie is so well received because of the characters‚ the message and cinematography. The film is an exaggeration of real life. In real life‚ high
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ENG 090-05 Fall 2010 Dr. Perry Laine Hicks Advertising campaign on pop-tarts Kellogg’s Pop Tarts are a toasted form of breakfast pastry. Pop Tarts come in a variety of flavors‚ from fruit flavors to chocolate and S’mores varieties. In the increased competition from a number of other toaster pastry products as well as children’s cereal products‚ which are increasingly being packaged in ’on the go’ types of formats‚ has pushed Pop Tarts to change their advertising stageys. There were efforts
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Scenario and task: The Nestle company has decided to commission you to develop a coherent marketing mix for their brand new breakfast cereal product aimed at children under the age of 16 in the UK to compete with cereal products from Kellogg’s and Quaker. Product - organic granola bars Competitors Quaker Oats Chewy Granola Bars and Nature Valley Crunchy Quaker Oats Chewy Granola Bars Quaker Oats has presently a selection of granola bars that have 8g of whole grains that contain no high fructose corn
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of you fine and powerfull. Have you been breakfast in this morning? Maybe some of you have no time to do breakfast… don’t worry‚ we have solution for this problem… For student‚ lecture in morning is a routinity. Sometimes‚ hectic schedule make them have no time to have breakfast. Tough breakfast is important things to provide energy and refreshes our brain‚ especially during lecture. To solve this problem‚ now present ENERGEN. ENERGEN made of milk‚ cereals and oats‚ enriched with complete nutrition
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would drink more water. I would eat more whole grains. I wouldn’t eat too much more because I’m very close to the recommendation. 4. Or‚ what foods would you recommend to a patient who needs to increase their daily fiber intake? If they eat breakfast cereal‚ ensure that it has 2-3g of fiber in each serving. Eat the daily recommended amount of fruits and vegetables. Drink plenty of water. Eat whole grain foods rather the enriched grains. 1. How does your actual intake of fiber compare to the
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