Group 1 Breeder’s Own Pet Foods‚ INC. Central issue: Breeder’s Mix is a new kind of dog food and it is totally differ from traditional types dog foods‚ people are not familiar with this product at all. In addition‚ it is very difficult to predict the trend of this product. Dog food industry is considered highly potential in a mounting trend. Firstly‚ the dog food industry has benefited from increasing dog ownership. Secondly‚ pet owners continue to invest their animal companions with
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Breeder’s Own Pet Foods‚ Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods‚ Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods‚ Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced‚ high quality dog food brand Breeder’s Mix‚ which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives
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Breeder’s Own Pet Foods Case Analysis Arnell M. Carmichael Bellevue University MBA 652: Marketing Strategy Professor Dr. Doug Brown 03/23/2013 Case Recap There are three main categories of dog food: dry‚ canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a “daunting” task‚ especially when that particular dog food is frozen. Breeder’s Own Pet Foods
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Unit 1 Case‚ 13th edition Breeder’s Own Pet Foods 1. How would you describe the household dog food market? The household food market in the United States is rising significantly. Not only are pet owners becoming more popular threw out the country‚ but owners are becoming more aware of the importance of nutrition that are going into their animals. Many trends are also noticeable among the population‚ such as owners viewing there animal companions as family members. Another factor is the growing
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Marketing Management ZENITH PET FOODS‚ INC. Synopsis The opportunity for Zenith Pet Foods to pursue a market development strategy for Show Circuit Frozen Dog Dinner is described in this case. Food brokers had approached Zenith Pet Foods about the possibility of entering the household dog food market in Boston. They had heard of a similar product being sold in selected pet stores in the southwestern United States and believed that potential existed in selling Show Circuit through supermarkets.
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Zenith Pet Foods‚ Inc. In reviewing the Zenith Pet Foods case‚ there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods‚ Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit‚ which is a highly nutritious and quality ingredient dog food. The product of Show Circuit‚
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Problem In this case about Zenith Pet Foods‚ Inc.‚ a major distributor of dog food for show-dog kennels in the United States‚ we learn that the company is looking to expand its market into the Boston Area. In the beginning of the case we learned that Marketing Momentum Unlimited‚ a marketing and advertising consulting firm‚ is trying to help Zenith with entering in the Boston market. The sale of dog food in the U.S. is $7 billion total sales between the four dog food products offered‚ dry‚ wet‚ semi-moist
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Breeder’s Own Pet Food Inc. Case Analysis CJ Class:Marketing Strategy September 06‚ 2014 Breeder’s Own Pet Foods‚ Inc. Case Analysis Case Recap Breeder’s Own Pet Foods‚ Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market‚ for its nutritionally balanced‚ high quality dog food brand‚ Breeder’s Mix. This premium product has been sold traditionally‚ to the show dog kennel market‚ but company executives are now convinced
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analysis of each case. You are expected to incorporate answers to these questions into your analysis‚ since they provide the essence of each case. ZENITH PET FOODS 1. How would you describe the household dog food market? 2. How might one segment the dog food market and where does Show Circuit fit? 3. How might Show Circuit be positioned in the dog food market? 4. What is the market potential for Show Circuit? 5. What are the marketing program economics of Show Circuit? 6. What does an appraisal of
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Over the course of the last few weeks‚ pet owners have heard all kinds of reasons why their pet’s food might be tainted. The problem is‚ none of the specialists in the area seem to agree on the cause. Now it appears that the original pet food recall‚ which included some 60 million cans and foil packs of food from Menu Foods‚ may not have been extensive enough. Evidence indicates that the same contaminate found in poisoned wet food may also be found in the dry food products of an as yet unknown vendor
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