............... 1 Executive Summary The world’s largest office superstore‚ Staples‚ has paved the way in marketing for the office supply chain industry. With the current largest market share and over $24.5 billion in sales‚ Staples continues to grow as a strong financial investment and great marketing leader. After the implementation of the “easy” campaign‚ where Staples emphasized the convenience that only Staples Incorporated could offer the earnings per share sky-rocketed to more than double
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B_r_e_n_t_ _S_t_a_p_l_e_s_‚_ _“J_u_s_t_ _W_a_l_k_ _o_n_ _B_y_” _ My first victim was a woman—white‚ well dressed‚ probably in her early twenties. I came upon her late one evening on a deserted street in Hyde Park‚ a relatively affluent neighborhood in an otherwise mean‚ impoverished section of Chicago. As I swung onto the avenue behind her‚ there seemed to be a discreet‚ uninflammatory distance between us. Not so. She cast back a worried glance. To her‚ the youngish black man—a broad six feet two
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shaped his behavior. The author chose to use the response approach of ignoring the views and the defending actions of the people whom he met. He writes‚ “Over the years‚ I learned to smother the rage I felt at so often being taken for a criminal” (Staples 397). He even started making some attempts of calming down the people he considered were apt to be afraid of him. He kept distance with the people and moved carefully in order to avoid being mistakenly regarded as a criminal. His strategy was implementing
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apologetic attitude and extreme behavior modification that Brent Staples exercised for the simple purpose of alleviating the fears and suspicions aroused by the presence of a black man. Brent says he smothered the rage that surely would have turned to madness‚ he kept a wide distance from people on subways who appeared to be nervous especially during the wee hours‚ and even moreso if he had changed from professional attire into jeans. Brent‚ in his own words‚ allowed people to walk by so he didn’t
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Through Toni Morrison’s short story “Recitatif” and Brent Staples’ essay “Black Men and Public Spaces”‚ we see the similar topics of nonverbal communication and stereotypes. Through his use of a cowbell metaphor‚ and her use of handshake imagery Staples and Morrison explore the theme that nonverbal communication and stereotypes can affect how people act and are viewed in society. After living in New York for a few years‚ Staples learned to take precautions‚ so as not to seem threatening. He would
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SWOT ANALYSIS – STAPLES SWOT Analysis – Staples Staples‚ Inc. became incorporated in 1985 by founders Thomas G. Stemberg and Leo Kahn. 25 years later‚ Staples‚ Inc. is the world’s largest office products company. The company primarily operates in the United States but also has locations in 26 countries throughout North and South America‚ Europe‚ Asia and Australia serving businesses of all sizes and consumers. Their mission statement is‚ “We’re committed to making it easy for our customers around
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Strategic Audit Staples‚ Inc. Hudson Chodos Andrew Nelson David Pearson Management 3800: Public Policy Professor Bowen 11/3/11 I. Current Situation Looking at Staples current performance in the past year‚ we will look at three things: return on investments‚ market share‚ and profitability. * Return on Investments: 9.95% * Market Share: 90% of market cap when comparing Staples‚ Office Depot (5.72%)‚ Office Max (3.89%) * Profitability - $24.5 Billion in sales; $6.7 Billion
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Public Space‚” Brent Staples discusses the development of standard stereotypes that can not just affect the actions of the victim‚ but the suspect. Throughout the essay‚ Staples describes himself in a sequence of events‚ and proceeds to tell the readers how people around him react. Brent Staples was a tall black man and always faced the same reaction when walking the streets during his late night strolls. People that were walking late as well especially white women would avoid Staples either by crossing
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Brent Staples’ A Brother’s Murder A belief I feel very strongly about proposes that all problems faced by our society have solutions. If this belief is true‚ why do problems still face us today? The answer could be a result of either laziness by the people in our society in finding these solutions or just the fact that there are too many problems to solve. Maybe this belief I have is too far out of reach to be true. On the other hand‚ Brent Staples‚ a well-respected writer‚ seems to share this
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differences between the economy of Canada and that of United States‚ Innis wrote about what is called the Staple Approach. He described the diverse political culture and argued about an economy that specialized in exporting staples to imperial metropolis (In Stanford & Canadian Centre for Policy Alternatives‚
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