A TERM PAPER ON MICROBIOLOGICAL QUALITY CONTROL OF BEER IN BREWING INDUSTRY COMPILED BY IMEVBORE GRACE OLUWATOSIN ACU/570 SUBMITTED TO MISS F. T. OJO OF THE DEPARTMENT OF BIOLOGICAL SCIENCES‚ AJAYI CROWTHER UNIVERSITY‚ OYO‚ OYO STATE. COURSE CODE: MCB 4204 COURSE TITLE: MICROBIOLOGICAL QUALITY ASSURANCE MAY‚ 2010 1 CHAPTER ONE INTRODUCTION 1.0 History of Brewing The art of brewing is as old as civilization. Between 10‚000 and 15‚000 years ago‚ some humans discontinued their nomadic hunting
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version of beer using different grains. Africans used millet‚ maize and cassava. The Chinese used wheat. The Japanese used rice. The Egyptians used barley. However‚ hops the main ingredient in modern beer beverages was not used in brewing until 1000 AD. The modern era of brewing beer could not begin until the invention of commercial refrigeration‚ methods of automatic bottling‚ and pasteurization. History of Tiger Beer The origin of Singapore’s award-winning Tiger Beer goes back to 1931‚ when Asia
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ALRIDGE BREWING COMPANY Craft Brewing Goes Public In August 1995‚ Paul Shipman‚ the CEO of Alridge Brewing (AB) prepared himself to enter uncharted territory. A craft brewing operation had never before been taken public in the United States‚ and he and his management team were about to do just that. Sure‚ there were massive large-batch breweries like Anheuser-Busch and Miller Brewing Company that were profitable‚ publicly traded firms—but there was something different about Alridge: it embodied
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CONGRATULATIONS ON YOUR PURCHASE OF A 3 GALLON BREW IN A BAG (BIAB) ALL-GRAIN SYSTEM THIS TECHNIQUE FOR BREWING HOMEMADE BEER FROM SCRATCH IS SIMPLE‚ REWARDING AND ENJOYABLE. PLEASE READ THESE INSTRUCTIONS PRIOR TO YOUR FIRST BREW DAY. BEFORE BREWING BREWING PROCEDURE These instructions assume familiarity with basic homebrewing procedures such as boiling wort‚ fermentation‚ siphoning‚ and bottling. MASHING LAUTERING 1. Crush the grain in a mill (if not ordered pre-crushed). MINIMUM REQUIREMENTS
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1) ‘For most of this century‚ two firms have dominated the Canadian market for beer - John Labatt Ltd. and Molson Brewing Co. Ltd.’ ‘The two companies account for 82 percent of national beer sales.’ As stated in the textbook‚ 2) ‘Labatt Blue is the best-selling Canadian Beer in the world’. Knowing this‚ you have to wonder‚ why; in the article Game Theory: Opening Up the Brewing Industry‚ do these two beer companies choose to acquiesce and allow entry into the competitive industry that is the beer
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G. Heileman Brewing Company (A): Power Failure at PowerMaster It is difficult for companies in these regulated markets to boost revenues by differentiating their products and marketing efforts since the public and external governing bodies constantly monitor them. This is why it’s important for companies to maximize transparency and comply with industry standards when making efforts to differentiate. For example‚ Canandaigua Wine Company received major scrutiny for packaging their product “Cisco”
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MOUNTAIN MAN BREWING CASE WRITE-UP Problem Statement: Mountain Man Brewing (MMB) has been successful with only one beer‚ Mountain Man Lager‚ but consumption has decreased. The decrease in sales for this beer has caused a decrease in profits‚ since it is their only product. Mountain Man needs to consider a change in their positioning strategy to increase sales and profits to keep the business successful. Alternative #1: Create‚ promote and sell Mountain Man Lager Light Pros: It gives
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details of micro-environment and industry analysis will be available in the appendices. In addition‚ current strategy‚ links between the micro-environment and industry analysis‚ will be discussed along with brief recommendations. The fore European brewing company will be analyzed in terms of strength and weakness. Current strategy The beer industry has been in the existence for as long as the barley have been harvested and used for the making of the beer. The drink is mixed with alcohol in
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beverage‚ but it is one that is associated with a particular country. German beer in fact is seen as the king of all beers. Around the world‚ Germany’s beer is one of the most respected varieties‚ in part due to the strict legislation that governs brewing‚ but also because it seems that the German people take great pains to brew a good beer. It is customary and part of their social structure. The majority of people in Germany socialize in pubs‚ unlike the United States where bars and not as popular
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and profitability. The five forces have taken a closer look on why the brewing industry has become more concentrated and key features defining the industries success. Rivalry: The American beer industry includes more than 300 breweries but is dominated by three producers who command approximately 80 percent of the market share. The three power houses are Anheuser-Busch‚ which has captured 45% of the market share‚ Miller Brewing‚ which has tackled 23%‚ and Adolph Coors‚ which has the smallest market
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