of product differentiation. However‚ there are many different brands and styles of beer so the actual threat of substitutes is high. The second force‚ in the threat of new entrants‚ is also high because Breckenridge Brewery has distributors and brewpubs located across the country. The industry has grown every year since Breckenridge Brewery broke into the craft brewing segment of the market. From 1992 to 1996‚ regional specialty breweries grew from 6 to 33 with the total number of craft brewing
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Commemorative Speech Outline Commemorating the State of Oregon Attention Getter: Beer! Beaches! Bobsleds! Blazers! Thesis Statement: The state of Oregon is one of the best places to live in the United States. Credibility Statement: I was born in Portland‚ Oregon and have lived in and traveled the state for many years. Audience Relevance: Most of us currently reside in Oregon‚ and I am sure you have all had the opportunity to experience the unique excellence of this grand
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Types of Breweries: ___________________________________________________________ 5 Microbrewery:____________________________________________________________________ 5 Nano-brewery:____________________________________________________________________ 5 Brewpub: ________________________________________________________________________ 5 Contract Brewing Company: ________________________________________________________ 6 Regional Craft Brewery: ___________________________________________________________ 6
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Table of Contents EXECUTIVE SUMMARY 3 Part I - STRATEGIC PLANNING 4 BUSINESS MISSION 4 INTERNAL SITUATION ANALYSIS 4 Customer: User Profiles 4 Marketing Strengths and Weaknesses: 5 Managerial Strengths and Weaknesses 6 Financial Strengths and Weaknesses 7 EXTERNAL SITUATION ANALYSIS 7 Competitors: Their Influence 8 Industry Analysis 10 External Environmental Analysis 11 SWOT SUMMARY 14 WHAT ARE THE REAL‚ ROOT PROBLEMS? 15 CONSIDERATION OF ALTERNATIVE STRATEGIES 15
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CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry‚ with a 74% volume in 2002 (Alcoholic Beverages‚ 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages‚ 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000
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is far less than that of the macro brew beers‚ their popularity continues to grow larger each year. The craft beer community is made up of many different types of people. These people include home craft beer makers‚ taste testers‚ Brewery owners‚ Brewpub owners‚ and simply people who enjoy trying new beers. No matter the status that you hold in the community everyone shares one common interest‚ the love for craft beer. Craft beer has been around since the ancient times and is seen throughout history
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amount of beer. A brewpub is a pub or restaurant that brews beer on the premises. A Brewpub is a ‘theatre of beer’. A theatre in which the product (beer) is the lead and the various elements of the environment (the visible brewing equipment‚ space design‚ environment graphics etc.) are the props. Together they weave a fascinating narrative of ‘The Story of Beer’ that will arouse‚ engage‚ titillate and ultimately delight the true beer lover like nothing else can. As a concept‚ a brewpub consists of a
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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Murphy Brewery Ireland Limited July 10‚ 2013 Cabitac‚ Danica Cyra S. 97 Mosnit‚ Jane Martha V. 97 Pastor‚ Christian Vinson 97 II. TABLE OF CONTENTS III. EXECUTIVE SUMMARY IV. SITUATION ANALYSIS 1. Environment(pest) 2. Industry 5 porters 3. Organization 7s V. PROBLEMS FOUND IN SITUATION ANALYSIS 1. Statement of primary problems 2. Statement of secondary problems VI. STRATEGICAL ALTERNATIVES FOR SOLVING PROBLEMS A. Description of strategic alternative 1 B. Description
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original brew master and Kim ably assumed the roles of marketing manager and distribution specialist. As the seventh largest U.S. brewer and Colorado’s second largest brewery behind behemoth Molson Coors Brewing Company (Largest Breweries and Brewpubs‚ 2010)‚ the company’s thirty beers are currently available in 26 states. The recession has negatively impacted the alcoholic beverage market causing the overall beer market’s total dollar sales to decrease by 2.7% during the first half of 2010
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