Bridgestone Tyres: European Marketing Strategy Daniel Rahman October 24‚ 2011 Rhonda Payne Table of Contents Title Page…………………………………………………………... 1 Table of Contents……………………………………………........... 2 1.0 Executive Summary……………………………………………. 3 2.0 Problem Statement……………………………………............... 3 3.0 Situational Analysis……………………………………………. 4 3.1 TOWS Analysis………………………………………………... 7 3.2 PEST Analysis……………………………………………......... 12 3.3 Solberg’s Nine Strategic Windows…………………………….. 15 3.4 Porter’s Analysis………………………………………………
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Case Study on Apollo Tyres Ltd. Investment Decision Dilemma Submitted to : Submitted By : Dr. L Ramani Shahina Zia (14DM190) Shakti Mishra (14DM192) Srikanth Thakkolam (14DM219) Surabhi Kachhawah (14DM224) Vivek Sethia (14DM250) Yatin Gupta (14DM253) Question 1 Explain and evaluate the future implication of company’s capital budgeting decision. Sol. From the case study‚ we can calculate the cost of equity capital as under Ke = Rf +β (Rm – Rf) = 0.0853+0.928(0.05) = 13.17%
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proposes that Bridgestone concentrates on the German market‚ in order to increase it European market share as this is where Bridgestone has the lowest market share at 5 %. We have analysed and made suggestions for the competitive‚ distribution and communication strategies. WORD COUNT - 44 1.0 Introduction This report is directed to Shigeo Wattanbe‚ chairman of Bridgestone tyres for Bridgestone Corporation. This report contains a proposed marketing strategy to increase Bridgestone ’s position
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Bridgestone TG Australia Pty. Ltd. David Evans Production Planning and Control Supply chain overview 15/07/2004 Supply Chain 1 Global Network Head office Regional management company Manufacturing company 15/07/2004 Supply Chain 2 Main overseas suppliers Overseas suppliers: Overseas suppliers provide 58% of raw materials and components. TG (Japan) airbag and steering wheel components. Fico‚ (Spain) sunvisor components. Corus‚ (UK) stainless steel strip. Otto Bock‚ (Germany)
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Introduction: Tyre manufacturing industries face a lot of competition‚ price and cost pressure. There is demand for tyre manufacturing industries in the market across the world and because of this reason manufacturing industries is facing management and technical issues for example less availability of raw material‚ rivalry force and risk is very high. The customers are mainly concerned with functionality of tyres and not giving much importance to pricing. However pricing is given importance for
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http://www.nistads.res.in/indiasnt2008/t4industry/t4ind13.htm Tyre Industry in India Parvathi K. Iyer & Vrajendra Upadhyay Technology generation in the Indian tyre industry has witnessed a fair amount of expertise and versatility to absorb‚ adapt and modify international technology to suit Indian conditions. This is reflected in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a span of four decades. Globalization has led to the linking
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Case Study Alpha Tyre Company Alpha Tyre Company (ALPHA) is engaged in the manufacture and sale of car tyres. Most of ALPHA’s business is conducted primarily through the OE (Original Equipment) route‚ selling to automobile manufacturers such as Maruti‚ Hyundai‚ Tata‚ Honda‚ Toyota and Hindustan Motors. The company has a strong presence in the OE market and it wants to protect its dominance in this space. However‚
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BRIDGESTONE AMERICAS HOLDING‚ INC. MARKETING PLAN TABLE OF CONTENTS 1. EXECUTIVE SUMMARY ……………………… 3 2. COMPANY DESCRIPTION ……………………. 5 3. STRATEGIC PLAN/ FOCUS …………………… 7 4. SITUATION ANALYSIS ………………………. 10 5. MARKET- PRODUCT FOCUS …………………. 13 6. MARKETING PROGRAM …………………….. 18 7. R & D/ OPERATIONS PROGRAM …………….. 21 8. FINANCIAL PROJECTIONS …………………… 22 9. ORGANIZATION STRUCTURE ………………… 23 10. IMPLEMENTATION
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ANALYTICAL REPORT INTRODUCTION Bridgestone Group is the world’s largest tyre manufacturer‚ supplying quality tyres for cars‚ trucks‚ buses‚ construction‚ aircraft and motorcycles. Bridgestone is being chosen as they received a lot of award regarding sustainability as example Tire Technology Awards for Innovation and Excellence 2013. In addition‚ the Bridgestone Group is also involved in the Tyre Industry Project and the Sustainable Mobility Project 2.0 that are established under the World Business
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A PROJECT REPORT ON INTERNSHIP STUDY CONDUCTED AT APOLLO TYRES LIMITED Contents Sl.no | particulars | Page no | 1 | introduction | | 2 | | | | | | | | | | | | | | | | | | ACKNOWLEDGEMENT In successfully completing my project report‚ I am indeed indebted to a large number of people who have encouraged and helped me in a variety of ways. It’s indeed a privilege to express my gratitude to the people involved. First and foremost I am obliged to the
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