Problem Identification On February 1‚ 1973‚ Braniff International Airways announced that it was introducing a 60-day‚ half-price sale for flights between Dallas and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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The current situation of our company Table 1 the comparison between North American and European market | market | Competition | volume | margins | lead times | price | North American | Huge | significantly more competitive | Huge | | shorter | More price-sensitive | European | | | smaller | satisfactory | | Pressure on price | The characteristics of its marketing 1 two major market areas: The first was to supply products of a type similar to our current electromechanical
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which allows wireless subscribers to seamlessly transfer data from the consumer’s wireless phone and send it to an email inbox‚ PC‚ or website. This allows consumers to use their wireless device more frequently‚ which generates more revenue for the industry in mobile phone services. Joe Levy‚ Ontela’s director of carrier marketing‚ assisted with PicDeck’s segmentation in determining the appropriate target audience. Below you will find an analysis on PicDeck’s choices regarding customer segmentation
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in McKinsey’s Washington‚ DC‚ office; Jane Kirkland is an alumnus of the New York office; and Patrick Viguerie is a principal in the Atlanta office. This article is adapted from one that appeared in Harvard Business Review‚ November–December 1997. Copyright © 1997 President and Fellows of Harvard College. Reprinted by permission. All rights reserved. 81 25814-P.R.(081-090)Uncertainty 82 8/8/00 8:56 AM Page 82 THE CHANGING LANDSCAPE Making systematically sound strategic
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Club Med (A) HBS Case- Strategic Audit in 1986 Club med provides cheap all inclusive and social holidays for costumers. These holidays are cheaper than what the customer could replicate by himself. The accommodations are simple‚ but localised in attractive holidays places. Everything is organised in order for the consumer not to spend any money outside the «club med village ». - Financial aspects: It is the 9th largest hotel company in the world. The stock was favorite on several Wall street
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Gmail’s inbox puts you in control Inbox video Meet the inbox Gmail’s inbox sorts your email into categories so you can see what’s new at a glance‚ decide which emails you want to read when and view similar types of emails together. Watch the video Social tab Choose your categories The Social and Promotions categories are on by default. Add categories like Updates and Forums or remove categories to have those emails show up in your Primary inbox. Learn how to choose categories Customize
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John Conner‚ marketing manager from Lawn King‚ looked over the beautiful countryside as he drove to the corporate headquarters in Moline‚ Illinois. John had asked his boss‚ Kathy Wayne‚ the general manager of Lawn King‚ to call a meeting in order to review the latest forecast figures of fiscal year 2002. 1 When he arrived at the plant‚ the meeting was ready to begin. Others in attendance at the meeting were James Fairday‚ plant manager; Joan Peterson‚ controller; and Harold Pinter‚ personnel officer
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MEMORANDUM To: Acquisition Team From: Adriana Pinzón – Consulting Team CC: James Biteman - CEO Date: 27-09-2010 ------------------------------------------------- Subject: Recommendations about the acquisition of Sanford Corporation. Bearing in mind our philosophy or “profit growth by acquisitions”‚ I would like to recommend to the Acquisition team the evaluation of Sanford Corporation for purchase‚ for the following reasons: Even though it is a $600 Million acquisition‚ the most profitable
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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