--------i~r--------- Downloaded by [BYU Brigham Young University] at 09:45 22 February 2013 Application of the SMART Model in Two Successful Social Marketing Projects Brad 1. Neiger and Rosemary Thackeray ABSTRACT Social marketing is best viewed as a systematic‚ consumer-based planning approach. The Social Marketing and Response Tool (SMART)‚ one such approach‚ was recently used in two successful social marketing projects. This article describes how the SMART model was used in these projects and presents
Premium Marketing Health promotion Brigham Young University
Bridging the Rich and Poor Gap in India Difficulties A person with less purchasing power is deeply affected because he cannot afford Goods and services‚ which the rich can afford and it’s safe to say that‚ he cannot change his life style and standard of living. Poor and rich gap can be in different forms‚ some of which are – Education‚ Income‚ Life style‚ Housing requirement and food needs to name of few. Since long‚ poor people have been ignored by the government but ignoring poor and their
Free Poverty Poverty reduction
Case Study: VIVEK HAS COMMUNICATION PROBLEMS Vivek has only four employees at his public relations firm Media Front. But he seems to have done a pretty good job of alienating them. According to his employees‚ Vivek‚ 47‚ is a brilliant guy who has a lot to learn in terms of being a better communicator. His communication style appears to be a regular source of conflict in his firm. Vivek admits he has a problem. "I’m probably not as verbally reinforcing [as I could be] when someone is doing
Premium Communication Nonviolent Communication Employment
PROJECT PAPER ON PRISONERS’ DILEMMA By Vipul Mehrotra A Study and Project Paper Submitted in Partial Fulfilment of PREFACE 1. The industrial organization of transactions has changed dramatically during the past decade. Several scholars have discussed and documented the phenomenon of what has been called `the shrinking organization’. The apparent failure of `hierarchies’ has been accompanied with the growing importance of cooperation in modern business. The latter poses a serious challenge
Premium Game theory
1. Rachel Arnett’s revision of the proposal was in violation of the IMA’s Statement of Ethical Professional Practice‚ because she decided to throw out the correct information that she had gathered to find a net present value that would make the vice president of finance satisfied. She gathered data on all costs and benefits of having the third business jet and her conclusion was that it would be worse for the company to have this jet because of the very large negative net present value. After William
Premium Ethics Management Debt
television cult hit of the 1990’s. The pilot that aired in September of 1993 introduced FBI agents Fox Mulder and Dana Scully. Together the two work to uncover the truth behind unsolved cases that defy normal investigation‚ the cases that the government has buried or ignored‚ labeling them the "x-files." The two agents are wonderful examples of modernism and post-modernism world views. First in order to understand the reasons Scully and Mulder portray the two world views‚ we must understand what
Premium Film
Organizational Behavior Case for Discussion #1 Rewarding the Hourly Worker Hourly workers—people who are paid a set dollar amount for each hour they work—have long been the backbone of the U.S. economy. But times are changing‚ and with them so also is the lot of the hourly worker. As they can with most employment conditions‚ organizations are able to take a wider variety of approaches to managing compensation for hourly workers. And nowhere are these differences more apparent than in
Premium Employment General Motors Trade union
John Porter Dr. Wang MIS 220 Case Study #2: Facebooks Dilemma 1. What concepts in this chapter are illustrated in this case? The concepts that the case study entitled‚ “Facebooks Dilemma” highlights out of chapter 10 of Management information Systems: by Kenneth Laudon & Jane Laudon are based around what is identified as Electronic commerce. Electronic commerce is the use of the internet and the web to perform business transactions more specifically‚ to perform commercial transactions
Premium Facebook
| 2013 | | | [ CASE 19: Dilemma at Devil’s Den] | | CASE 19: Dilemma at Devil’s Den Assignment Questions 1. What problems has Susan identified with the night shift operations of the Devil’s Den? How well does the management team perform such strategy execution processes as competency building‚ shaping the culture‚ instituting policies and procedures‚ establishing control systems‚ developing reward and discipline systems‚ and exhibiting ethical leadership? The CFS organization
Premium Management Ethics Control system
BACHELOR OF INTERNATIONAL HOSPITALITY MANAGEMENT ORGANIZATIONAL BEHAVIOUR The first important element of organizational behavior identified in the case situation is the communication between the guest and Johan. In Johan perception‚ the way the guest calling for Johan or other staff was rude‚ but maybe for the guest‚ it was nothing and it is the way how she called every other staff at other hotel as well. Hospitality industry is mainly about service. Therefore‚ no matter how rude the guest
Free Hospitality industry Hotel Organization