CHAPTER 1: INTRODUCTION About Tata Croma Figure 1.1: Croma TATA Croma is the nation ’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores‚ Croma Kiosks and latest online vertical. Croma has been launched by Infiniti Retail Limited‚ a 100% subsidiary of Tata Sons. It efficiently and successfully runs Croma ’s retail operations in India. Tata Croma offer customers over 6000 products across eight categories in a
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likely to be creative and innovative and come up with breakthroughs that allow a company to grow and change positively with time and changing market conditions. The objectives of the paper are: - i) to measure the level of employee satisfaction at Tata Steel‚ ii) to see the effect of the measures being taken to enhance employee satisfaction and employee growth in the organization. In the study‚ the dimensions across which it was measured were – Superior-Subordinate relationship‚ Role‚ Culture
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and Information Technology Tata Motors is India ’s largest automobile company‚ with consolidated revenues of Rs 92‚519 crore ($20 billion) in 2009-10. Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai‚ India. Part of the Tata Group‚ it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars‚ trucks‚ vans and coaches. Through subsidiaries and associate companies‚ Tata Motors has operations in the UK‚ South
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The Cheesecake Factory Background of the Company: The Cheesecake Factory was founded by Oscar and Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husband’s employer in 1949. Evelyn opened a small cheesecake shop in Detroit‚ Michigan‚ in the late 1950s‚ but later gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972‚ Oscar and Evelyn Overton moved to the Woodland
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Over the summer‚ I have read your novel‚ A Brief History of Montmaray. While reading it‚ I learned some interesting things about Montmaray and the FitzOsbornes family. First‚ Montmaray is an island lacking population with a crumbling castle. Second‚ the FitzOsbornes are not like any other royal families‚ as people would think. A Brief History of Montmaray was an interesting novel that helped better my understanding of the world and its history. First‚ Montmaray is an island lacking population. No
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and
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7/5/2011 | Tata Motors | “TATA NANO” in usa | Executive Summary This due-diligence report concludes our findings regarding the feasibility of implementing the Tata Nano‚ the world’s cheapest car‚ for expansion into the U.S. market. Taking into consideration the general environmental analysis‚ we have concluded that increasing oil prices and a stagnant economy have coupled to increase opportunities of market demand for vehicles that are; inexpensive‚ fuel-efficient and compact with very
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A BRIEF HISTORY OF THE PACKAGE DELIVERY INDUSTRY May 5‚ 2003 I. Overview The package delivery industry‚ which consists of small package and express letter shipments‚ has changed dramatically over the years. Radical changes have occurred in the goods transported‚ the geographic scale of the marketplace‚ customers needs‚ the range of service options that carriers offer‚ and the transportation and communications technology that carriers employ. The market today bears little resemblance
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