Introduction 3 2. Main reasons for Tata Motors to enter the global ultra-low car market 3 2.1. Future requirements in regard to global automobile industry 3 2.2. Demand and production of ULCCs 3 3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3 3.1. Core competencies of Tata Motors 3 3.2. Cost-cutting: an effective marketing strategy 3 3.3. Tata Motor’s competitive advantage 3 4. Screening criteria suggested for Tata Nano’s IMS process 3 4.1. Environmental
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Research Brief for Tata Nano In the light of the current issues plaguing the company especially the low sales volume numbers recorded in the recent past‚ most notably in the month of December‚ the potential research areas and corresponding questions that must be addressed through a detailed market research are as follows: * Facts regarding the market segment (% of customers) based on income (upper/ middle class)‚ demographics and ethno graphics who would buy a Nano. * Identification and
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TATA MOTORS JLR - THE SUCCESS STORY The story of IBM was always considered to be the greatest turnaround stories of all times but wait‚ have you heard how an Indian MNC Tata has turned it around for itself through its acquisition and revival of the global luxury brand ‚ Jaguar-Land Rover(JLR). In the past few years‚ Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % (6 months data) when the BSE rose 10%
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Executive Summary This report is based on “Corporate Social Responsibility and Sustainability at Tata Group.” The research shows the findings of the companies CSR and suitability in depth. Tata Group has 10 core CSR principles which they strictly follow – Beyond Compliance‚ Impactful‚ Linked to Business‚ Relevant to National & Local Contexts‚ Sustainable Development Principles‚ Participative and bottom-up‚ Focused on the disadvantaged‚ Strategic and build to last‚ Partnerships and Opportunities
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PGP-09-179 | Company Profile TATA Motors is the flagship company of the TATA group & is India’s largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products in the compact‚ midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004. Established in 1945; over 4 million Tata vehicles ply on Indian roads‚ since
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Jyoti Yadav Merger and Aqcusition report In 2008‚ Tata Motors acquired British Jaguar Land Rover (JLR)‚ which includes the Daimler and Lanchester brand names After the acquisition of the British Jaguar Land Rover (JLR) business‚ which also includes the Daimler‚ Lanchester and Rover brands‚ Tata Motors became a major player in the international automobile market. On 27 March 2008‚ Tata Motors reached an agreement with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion
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elasticity is affected by the presence of substitutes as its demand is affected by the change in the substitute’s prices. The new technologies available also affect the demand of the product. Substitutes for the Tata already existed in the market from players like Maruti‚ General Motors‚ Mitshibushi‚ Hyundai‚ Honda‚ etc. Most of the car manufacturer has a product in this segment to defend their market share in terms of volume. Result: Threat of substitutes is HIGH‚ hence Industry attractiveness
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“TECHNICAL AND FUNDAMENTAL ANALYSIS OF TATA MOTORS SUBMITTED BY LAKSHMI NITESH SHARMA NIKITA GARG Under the guidance of : Ms. DIVYA GUPTA SUMMARY The automobile industry‚ one of the core sectors‚ has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong
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Abstract: In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2
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A BRIEF HISTORY OF COMPETITIVE ATHLETICS IN THE PHILIPPINES From historical accounts about the Philippines‚ one can readily that certain types of competitive athletics were enjoyed as early as the pre-Spanish period by the Filipinos. Games which were brought to the Philippines shores from Malaya‚ Indonesia‚ China‚ and India did not enjoy as much popularity as in their later period. When the Spaniards came to this country their primary objectiveswere to spread Christianity and to exploit its natural
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