Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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large role in shaping modern culture. With information easily obtained with a mere tapping of buttons‚ it is not surprising that today’s society has become a melting pot of cultures. A combination of ancient traditions and present day practices‚ culture can no longer be defined by religion or ethnic group the way it was done in the past. The culture practiced by people today‚ varies from one individual to another due to their different influences. A significant cultural influence that is often underrated
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Hop‚ types of consumption of media popular culture‚ rather than styles of resistance? One problem in analysing a type of youth culture is measuring the extent to witch it is a response to a culture deliberately manufactured for marketing and consumption of cultural products. I would say to some extent all subcultures consume part of popular culture‚ but it does vary from which culture a person is apart of‚ E.G you can look at the Goth type of culture and think it not to be very commercialised
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Cultural Contradictions of Motherhood What is a Mother? The typical American family as a whole falls under a wide range of descriptions. Families do not always come with two biological parents and biological siblings. Some are blended or are a single-parent household. The age of the mother at the time of birth also plays a role in her nurturing skills and the way she cares for the child. The mother in the typical American household plays a significant role in nurturing‚ guidance and family growth
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Impact of Islam on Indian culture and/or politics There is a close relationship between Islam and Indian. Islam is a religion that is based on Quran which explains revelations from god and is believed that it is unaltered throughout the decades. There is about 1.57 billion supporters which is the same number as of 23 percentage of earth’s population. It is the second-largest religion in the world and it is still growing fast. The support of Islam is called a Muslim. Islam’s prophet is Muhammad who
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Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper‚ "Southwest Airlines’ Success through Organization Culture" gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest‚ and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest
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Ethno-Cultural Identity Essay & Discussion They always say that the first step to overcoming your problem is being able to recognize and admit that you have a problem. Although this is a little bit of an extreme and someone cliche saying‚ it definitely has some truth to it‚ especially when it comes to self awareness with bias‚ stereotypes and prejudices. For the most part‚ people aren’t even aware that they have these‚ and that debilitates them from being able to overcome them in the first place
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Consumer Behavior and Cultural Factors affecting Consumer Behavior What is Consumer Behavior? Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior helps us understand why and why not an individual purchases goods and services from the market. There are several factors which influence the buying decision of consumers‚ cultural factors being one of the most important factors. What is Culture? The complex whole that includes knowledge‚ beliefs‚ arts
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Wilkinson 409001306 Impact of American media on Caribbean media culture and music Rap‚ Hip Hop‚ Pop‚ Fashion; all these are areas in which the culture of North America has influenced the culture in the Caribbean. To be able to determine the full extent to which American culture affects the Caribbean‚ we must first define what Caribbean culture is. In its broadest definition it is the actions and way of life practiced by the people
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Briefly describe some limitations of case studies. Choose TWO limitations and evaluate how neuropsychologists address them. Broca started the approach to localizing brain function by studying the correlation between a behavioral disorder and the location of brain injury. His patient was known as ‘tan’ as that’s the only sound he could produce‚ Broca found this man had damage to the inferior frontal gyrus‚ which is now named Broca’s area. Since then some very influential findings have emerged
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