factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable customer relationships with the target customers. The different levels of the environment are micro environment and macro environment. Micro Environment Micro Environment is the internal and immediate aspects or factors of an organisation or
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that
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Assessment activity front sheet Assignment Title: Business Environment Unit: 1 Title: Business Environment Purpose: The aim of this unit is to provide learners with an understanding of different organisations‚ the influence of stakeholders and the relationship between businesses and the local‚ national and global environment. Learning Outcomes: LO1: understand the organisational purposes of businesses LO2: understand the nature of the national environment in which businesses operate Activities: * Purposes
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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SECTION C The business environment 273 03-BusinessforCSEC-SectionC-cpp.indd 273 09/02/2011 11:46 Chapter 8 THE ROLE OF GOVERNMENT IN AN ECONOMY omy In this chapter we discuss responsibilities of government‚ including environmental protection‚ zoning and conservation‚ and external (international) boundaries. We also look at laws to protect consumers‚ consumer organizations and standards. We consider the ways in which governments interact with business activity in the private and
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BUSNESS ENVIRONMENT Acknowledgement First and above all‚ I praise almighty Allah (subhana wa taala) for endowing me with health‚ patients and knowledge to complete the assignment successfully. I am extremely grateful to my parents for their love‚ caring and sacrifices they have made for my education and preparing me to face my future. Your prayers is what have supported me to go so far and help me to stand firmly where I am now. I am particularly thankful to my lecturer
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Lesson 1 BUSINESS AND ITS ENVIRONMENT NATURE OF BUSINESS Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size‚ as measured by the number of employees or by sales volume. But‚ all businesses share the same purpose: to earn profits. The purpose of business goes beyond earning profit. There are: • It is an important institution in society. • Be it for the supply of goods and services • Creation of
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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|Unit 1 |Date Issued | |Business Environment | |Week beginning 11/02/13 | |Student Name |Student ID |Due Date – 03/06/13 | |Lecturers Name: Ibrahim kevin‚ Sujata‚ & |Internal Verifier Name | |Issac
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