SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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with some big plans that make things difficult for us to decide which working method would bring about more success. Some people are interested in working in a group‚ while others enjoy working independently as an individual. From my perspective‚ I steadfastly believe that working in group is much more better than working independently. Firstly‚ working efficiency is what I put in my priority. It can’t be denied that working in a group enables us to work more effectively. We can exchange ideas with
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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Computerized Sales and Inventory System is a new technology in the world of business. Our system benefits our client on saving information‚ high security on files and gives more accurate information about business. Co Tiong Bon Grocery embarked on the initiative during the late 1950’s to establish a grocery store which will provide service to potential / valid customers the best wholesale / retail selling of products. Co Tiong Bon Grocery aims to make the customer experience the comfort and
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APPENDIX ONE Sales Management 230 Semester 2‚ 2010 ASSIGNMENT COVER SHEET Name: ____________________________________________ Student ID: ______________________________ Tutor’s Name: ______________________________ Day & time of tutorial: ______________________________ Date submitted: ______________________________ If the given name by which your tutor knows you differs from your name on University records‚ you should indicate BOTH names above
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UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
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3 (tutorial 2) your tutor will issue a presentation topic to your team and spend some time discussing how you might approach it. The topics are: * Team Diversity Your team needs to research the topic and prepare a professional presentation to the board of directors of SOUND WAVE‚ an Australian ELECTRICAL EQUIPMENT RETAILER with 68 stores and 3‚500 employees. Your presentation should be structured as a PERSUASIVE PROPOSAL; your aim is to convince the board to implement your recommendation
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Identify and briefly explain three reasons why the New Christian Right might have failed to achieve its aims (9marks) The New Christian Right is a politically and morally conservative‚ protestant fundamentalist movement. The aims are extremely ambitious as they wish to make abortion‚ homosexuality and divorce illegal. They want to turn back to a time before liberalisation of American culture and society began. The New Christian Right may have failed to achieve its aims because the group lacked wide
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Short summary of the article The article is designed to find out the experience of working from home‚ the paper is argued that the transition of managers from office based working atmosphere to partly home based place is more than a physical move the location of the paid work. The data was used was taken from a research project situated in the UK where legislation (UK Employment Act ‚2002) has supported the introduction of flexible work arrangements including home-based telework The research identified
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QUAID-E-AZAM MUHAMMAD ALI JINNAH: Quaid-E-Azam Muhammad Ali Jinnah was born Mahomedali Jinnahbhai; 25 December 1876 – 11 September 1948).He was a lawyer‚ politician‚ and the founder of Pakistan. Jinnah served as leader of the All-India Muslim League from 1913 until Pakistan’s independence on 14 August 1947‚ and as Pakistan’s first Governor-General from independence until his death. He is revered in Pakistan as Quaid-i-Azam (Great Leader) and Baba-i-Qaum (Father of the Nation). His birthday is
Free Pakistan Muhammad Ali Jinnah Karachi