Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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BB0001 - Q.2 Explain the marketing concepts with its relevance in today’s marketing environment. Answer: Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as 1. The Exchange Concept 2. The Production Concept 3. The Product Concept 4. The Selling Concept 5. The Marketing Concept 6. The Societal Marketing Concept. 1. The Exchange Concept
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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production processes and product innovation affect a business. Ethical what is regarded as morally right or wrong for a business to do? For instance should it trade with countries which have a poor record on human rights? Changing External Environment Markets are changing all the time. It does depend on the type of product the business produces‚ however a business needs to react or lose customers. Some of the main reasons why markets change rapidly: Customers develop new needs and wants
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A person’s identity is the self of sense they have‚ that can be reflected by the way society‚ peers‚ and the individual sees themselves. Class‚ ethnicity‚ age‚ religion‚ and gender are very much parts of our identity. Our gender‚ which is based on the socio-cultural expectations of males and females being associated with masculinity and femininity‚ affects how we behave and how we view things. Traditional gender roles mean that a female must be feminine‚ and a male must be masculine. Agents of socialisation
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these objects that most of us use on a day to day basis has altered are lifestyles compared how the world was several hundred years ago. Sadly‚ the majority of technology has a reverse affect‚ more so on the environment. To start with‚ there is some technology that could potentially be a part of global warming. There are parts that make up objects that could cause the after affect to take a negative effect. For instance
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AN OVERVIEW OF MARKETING AND THE MARKETING ENVIRONMENT AFFECTING MARKETING APPROACHES. 1. When going about developing a marketing approach‚ an organisation needs to look at several factors‚ these factors can affect an organisation directly and sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental
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concentrate on the importance of the environment and the role of the adult in a child’s social and emotional development. For children’s social and emotional development to progress it is important that the environment enables social interaction and provides emotional support. The role of the adult in this environment will be to provide a comforting and trust worthy presence which will support them and encourage them to develop their social and emotional skills. The environment must be open and accessible
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a- Define Marketing environment. The marketing environment represent a complex array of threats opportunities for the organization‚ and can sometimes seem difficult to categories. Generally speaking the marketing environment can be divided into two areas: the external environment and the internal environment. The external environment is concerned with everything that happens outside the organization‚ And the internal environment is concerned with those marketing factors that happen within the organization
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If yes‚ briefly summarize your activities since your previous application: 4. If you took time off from your undergraduate studies‚ please briefly summarize your reasons for doing so. (250 words) 5. In what collegiate extracurriculars did you engage? (250 words) 6. Did you work for compensation during college during the year or the summer? YesNo If so‚ what did you do? How many hours a week did you work? (250 words) 7. If you have graduated from college‚ please briefly summarize what
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