ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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Cultural Identity is a person’s background or history‚ it also has a lot to do with the religion you belong to‚ and has a lot to do with your nationality and ethnicity ‚it could also be how someone refers to another person‚ or how you are referred to by others. A person’s traditions and religion can determine who a person is‚ how they act‚ and even how they may be treated during life‚ basically a person’s “cultural identity”. A person’s culture is very specific‚ from what language they speak‚ their
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INTRODUCTION Marketing environment is the forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a market place over which a business has no direct control‚ but which shape the manner in which the business function and is able to satisfy its customers. Marketing environment can be divided into 2 environments which are internal environment and external environment. Internal environment is the forces and actions inside
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like a consumer? If we stop to think about it‚ we find that the entire day is filled with consumption and consumption decisions. What should I wear‚ what will I eat for breakfast? How can simple decision be so important to society? Consumers answers these question by choosing the options that offer the most value. Consumer behavior is really all about value. (Babin/Harris‚ pg1) Now most importantly we need to know what is consumer behavior? What is Marketing Strategy? Why Consumer Behavior is important
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Marketing Environmental Factors FedEx Corp is the world’s biggest express transportation company. They generate over $20 billion in annual revenue. FedEx Corp is the largest provider of e-commerce and supply chain management. The company offers business solutions through a network of subsidiaries that operate independently. These businesses are FedEx Express‚ the worlds biggest express transportation company; FedEx Ground‚ Americas second biggest provider of small package delivery; FedEx Freight
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González Gómez Organizational Theory External factors When mentioning external factors that conspire to affect an organization we can take into account environmental uncertainty‚ organizational size and structure‚ government‚ raw materials‚ human resources‚ markets‚ economic conditions of the country‚ financial resources‚ technology‚ and a few more that truly create a challenging and complex operating environment. And the real impact is that all of them affect organizational performance as well because
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Marketing And the International consumer Table of content Introduction ……………………………………………………………3 Market segmentation…………………………………………………...3 Geographic segmentation…………………………………………………….………4 Demographic segmentation…………………………………………………………..4 Psychographic segmentation………………………………………………………….5 Behavioral segmentation………………………………………………………………5 Target market…………………………………………………………………………..6 Positioning……………………………………………………………………………..6 Marketing objectives……………………………………………………..6 Marketing mix strategies…………………………………………………7
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The three cultural factors that might cause working class educational underachievement are intellectual development‚ language and attitudes and values. Intellectual development. Refers to the development if thinking and reasoning skills‚ such as the ability to solve problems and use ideas and concepts. J.W.B. Douglas (1964) found that working class pupils scored lower on tests of ability that middle class pupils. He argues that this is because working class parents are less likely to support their
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Factors Affect Communication Process FACTORS THAT INFLUENCE THE COMMUNICATION PROCESS Perception Perception is a process by which the meanings of messages are interpreted. The way messages are perceived is related to a combination of a person’s social and cultural influences‚ gender‚ educational background and knowledge‚ and past experiences (Schuster 2010). This complex mix of influences means that no two people are likely to perceive the same message in exactly the same way. Some of the strongest
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Of the many factors that influence ethical behavior‚ three warrant particular attention: culture differences‚ knowledge‚ and organizational behavior. 1. cultural differences: what maybe considered unethical in one culture could be an accepted practice in another. managers may need to consider a wide range of issues‚ including acceptable working conditions minimum wage levels‚ product safety issues‚ and environmental protection. 2. knowledge: as a general rule‚ the more you know and the better
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