* The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3 million in 2014. * To open one The Cheesecake Factory outlet in Singapore
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Memorandum To: Mr. David Overton‚ Chief Executive Officer CC: Board of Directors From: Junior Analyst Date: February 6‚ 2013 Re: How Cheesecake Takes The Cake Through my comparative analysis using the five key financial indices of The Cheesecake Factory and P.F. Chang’s China Bistro‚ CAKE seems to be in fact “taking the cake”. Not only the past three years of our financial statements show steady growth and great financial strength‚ but when you compare our financials to P.F. Chang’s we appear
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The Cheesecake Factory The cheesecake Factory has an established code of ethical conduct that is needed to factor in maintaining a balance in the human aspect of ethics and the link to the business success for The Cheesecake Factory. Leaders in the upper management need to be careful about their actions‚ and how they address other employees and how they make important decisions to help the company. Even though the areas of the Cheesecake Factory’s code of ethical conduct is important for the success
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Title: How to Make Oreo Cheesecake Cupcakes Specific Purpose: To inform my audience on how to make Oreo cheesecake cupcakes. Thesis Statement: At the end of my speech the audience will know the basic items and steps to make the cheesecake and also be able to see what it taste like. Visual Aids: OREOS‚ MUFFIN LINERS‚ EGG‚ CREAM CHEESE‚ SUGAR‚ BOWL‚ SPOON I. INTRODUCTION A. It’s Christmas time and you have a party to go to; the day before the party the hostess ask you to bring a dessert‚ you say
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SIMPLY CHEESECAKES Malcolm Liverpool Feasibility Plan 4607 Kavon Ave. Baltimore MD‚ 21206 (443)802-8810 Fax (410)759-1963 simplycheesecakes@yahoo.com April 2013 Table of Contents 1.) Executive Summary ------------------------------------------------------1 Description of Company---------------------------------------------------1 Our Mission------------------------------------------------------------------1 2.) Product
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The Cheesecake Factory Code of Ethics SFC Carlton Hunter Professor Beth Kane Introduction to Business 08 September 2013 The Cheesecake Factory The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles‚ CA where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake
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consideration. You will have different people who have different tastes. The Cheesecake Factory is a restaurant with large variety‚ and food of the highest quality. It also has a wonderful atmosphere due to its interior design and organization which makes it an attractive restaurant to visit. I decided to pay the Cheesecake Factory at the Live! Casino in Hanover‚ MD a visit with four friends on a nice summer afternoon. Like all Cheesecake Factories‚ the exterior to this restaurant is fancy. The building is
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Doha Ghanayem Ms. Raphaila English 305 18-2-2013 My Cheesecake It takes a bit of hubris to describe a recipe as “perfect”‚ especially for a recipe such as cheesecake‚ for which so many have their own personal favorite. Cheesecake is a dessert consisting of a crust or base made from biscuits‚ topping made of soft‚ fresh cheese and it’s usually flavored with fruit yummy sauce. I always think of my friend when I make or eat a cheese cake‚ her life is just like the special yummy cheese
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engaged to this guy named Tim and their relationship seemed perfect on the outside. Everyone was so jealous of the life they had started together but if only people knew that it was falling apart and quickly. One day Anna Mae went into her job at the Cheesecake Factory and realized that they were hiring a whole new staff. The young man she had to train was named Tim and he had a girlfriend named Anna‚ it was the weirdest conscience ever. Well to make matters worst he was also having troubles in his relationship
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Cheesecake Factory’s SWOT Terrance Gaiter Professor James Day Intro to Business July 21‚ 2013 The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place‚ you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn
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