to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But‚ more importantly‚ Britannia was acquiring a
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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1921‚ Britannia was the first company east of the Suez Canal to use imported gas ovens. Britannia’s started growing at a rapid rate and its business attained new heights and it established itself in the industry as the brand known for quality and value. This lead to Government entering into a contract facilitating supply of large quantities of “service biscuits” to the armed forces during the tragic World War II. With passage of time‚ the biscuit market continued to grow and Britannia grew along
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kumar Jaideep Gupta C.C.k.N vardan Britannia: The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became
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PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
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BRITANNIA INDUSTRIES LTD. [pic] SUBMITTED BY AMIT SASMAL ANAND MANDAL CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits‚ but do they know how biscuits began? The history of biscuits
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Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of Britannia‚ multivariate
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Biscuit Industry: India | | | Written by marketresearchdata | Friday‚ 15 January 2010 00:00 | Overview : * The total production of biscuits in India is estimated to be around 30 lakh MT‚ the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume. * The organized sector is valued at above Rs 8000 crores. * The biscuit industry is estimated to grow over 15-17% in the next few years. * The per capita consumption of biscuits
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Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market
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BISCUIT MARKET India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview: • The total production of biscuits in India is estimated to be around 30 lakh MT
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