Ranking - Britannia among Top 300 small companies | | * | 2001 | * BIL ranked one of India’s biggest brands * No.1 food brand of the country | 2002 | * Rated as ’One amongst the Top 200 Small Companies of the World’ by Forbes Global * Economic Times ranks BIL India’s 2nd Most Trusted Brand * Pure Magic -Winner of the Worldstar‚ Asiastar and Indiastar award for packaging * | 2004 | * Britannia accorded the status of being a ’Superbrand’ | 2010 | * Britannia was
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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PROJECT ON PROJECT GUIDE: SUBMITTED BY: CONTENTS • • • • • • • • • • • • • • • • • • • Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure • • Word of
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Case (p. 38) Memorize the formation of adverbs from adjectives (p. 39) Week 2 (November 12-16) Test: Stage 22 Debita: Stage 23 Complete Story Boards for “in thermis” parts I and II (pp. 46-48) Translate “epistula Cephali” (p. 50) Read “Britannia perdomita” (pp. 53-4) and answer questions that follow with complete sentences. Read “Roman Religious Beliefs” (pp.57-62) Complete Word Study (p.63) Review the Comparison of Adjectives (p. 301-302) Memorize the Comparison of Adverbs (pp. 51-52)
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new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement
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PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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