Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
Premium Household income in the United States
Constantine ’s father was a career military officer named Constantius. Constantine was married at least twice and had four sons: Crispus‚ Constantine II‚ Constantius‚ and Constans. Constantius‚ his father‚ was in charge of the Roman Province of Britannia. When Constantius died Constantine he was immediately proclaimed emperor by the army. However‚ it took many years of political struggle and actual civil war before he could consolidate his power. Constantine finally became the sole ruler of the Roman
Premium Constantine I Roman Empire Christianity
• • Dr. Norbert Reithofer Anand G. Mahindra - Chairman‚ BMW Vice Chairman and Managing Director of Mahindra & Mahindra Ltd. President‚ Israel President‚ U.S. President‚ Syria President‚ World Bank Chairman‚ Kingfisher Airlines Chairman‚ RIL President‚ Brazil • • • • • • • • Shimon Barack Obama Bashar Al- Assad Robert B Zoellick Vijay Mallya Mukesh Ambani Dilma Rousseff - Joseph Kabila is reelected as the President of the Democratic Republic of the Congo. Portia Simpson Miller
Premium President Chief executive officer
Tomb Chapel of Raemkai The chapel of Raemkai was originally built and decorated for an official named Neferiretnes‚ traces of whose name and titles can still be made out on the false door. The reuse of the tomb for Raemkai was not probably by royal decree and took place before the reign of Isesi (circa 2381BC). The fine relief decorating the tomb includes a large scene of the hunt in the steppes with lasso and dogs. In one scene an ibex is lassoed‚ in another‚ dogs attack a hyena and a Dorcas
Premium Ancient Egypt Egypt Egyptian language
Wheatley’s Literary Advance The famous poet‚ Phillis Wheatley‚ uses many different figures of speech within her poem‚ “To His Excellency‚ General Washington.” She believed that the Americans were fighting a just cause and that she should support the patriots even if it meant giving up her freedom. She sent praise to General Washington encouraging him to go to war and her use of literary devices may have been what persuaded him to lead the fight for his nation’s freedom. Her use of
Premium French and Indian War Poetry George Washington
marketplace perception that had remained unfaltering for more than 60 years. Based on the SWOT analysis‚ we can deduce the issues and constraints. There are many competitors who are waiting for Parle-G’s market share; be it branded competitors like Britannia‚ Nestle‚ or unbranded competitors who benefit in the rural areas. The market share is highest with Parle-G because of the Value for Money it awards to its consumers. The company’s niche product is Parle-G‚ and its expansion towards the affluent consumers’
Premium Marketing Strategic management Price
Humber college | Individual Assignment on Globalization | World Geographies and Cultures GBMP 528-02 | | Akshay Idurkar 822-529-814 | 5/23/2013 | | Introduction Merriam-Webster’s dictionary defines globalization as “the development of an increasingly integrated global economy marked especially by free trade‚ free flow of capital‚ and the tapping of cheaper foreign labor markets” The objective of this document is to show how Kraft Foods Group Inc. became one of the global leaders
Premium Nabisco Kraft Foods Oreo
FMCG Industry Fast Moving Consumer Goods segment is characterized by quick turnover and relatively low cost inventory. Nestlé is third largest FMCG Company in India after HUL and ITC. The main Competitors of Nestlé in India are Cadbury‚ Amul and Britannia. FMCG sector has huge growth potential in India. Market Scenario In 2008‚ the whole industry was hit by tremendous uncertainties‚ characterized by high commodity prices and inflation. The market took a further hit with the unprecedented economic
Premium Balance sheet Asset Generally Accepted Accounting Principles
Reources‚ MAC Cosmetics‚ La Mer‚ Bobbi Brown‚ Essentials‚ Tommy Hilfiger Toiletries‚ Jane‚ Donna Karan Cosmetics‚ Aveda‚ Stila Cosmetics‚ Jo Malone‚ Bumble and Bumble‚ Kate Spade. Semua produk bayi dan anak-anak Johnson & Johnson. River Island‚ Britannia Pacific Properties. Seluruh busana merk Levi’s. Seluruh busana merk Lea. Fox TV‚ 20th Century Fox Films‚ Fox Kid‚ dsb‚ Sky TV Network‚ Star TV Network‚ National Geographical‚ Weekly Standard Newspaper‚ TV Guide‚ News of
Premium Dunkin' Donuts KFC News Corporation
Statement of Purpose My father was always an inspiration right from my childhood with his strong work ethic‚ never-give-up attitude‚ and strong self-belief. He was a risk-taker‚ and had no financial support when he ventured into the Edible Oil Manufacturing and Trading Business. This had left an ever-lasting impression on me and it has now become my ambition to be a great entrepreneur like my father. To fulfill my ambition‚ I am keen to pursue a Master’s degree in business management. My other
Premium Management Business school Business