An Interim Project Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market
Premium Drinking water Water Bottled water
| Submitted by: CHETALI GUPTA 31 AAKANKSHA KOHLI 45 PRERANA MAJUMDAR 52 PRACHI MANDILWAR 54 | Managerial economics | Introduction The mighty Ganges at its origin is but a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality
Premium Milk
Marketing Management I Parle Cheese Biscuits Submitted by: Group 3 Section B Table of Contents Objectives and Goals Company Profile Situation Analysis Macro-environment Analysis (PESTEL) SWOT Analysis of Parle Competitive Environment Analysis Consumer Behavior Analysis Marketing Strategy (STP) Branding Strategy & Decisions Marketing Mix: Packaging Marketing Mix: Pricing Decisions Marketing Mix: Promotion Decisions Marketing Mix: Place Decisions References
Premium Marketing Brand Brand equity
The UK taxation system relevant to the typical tax paying resident within the UK consists of Income tax‚ Corporation tax and Capital Gains tax. In the past tax payers have tried to ‘evade’ paying tax‚ with some ludicrous plans to keep their own personal taxes to a minimum‚ if not have a tax liability in the negative. This is partly why the UK Government has had to implement tax laws to maintain and clarify the structure of the taxation system within its policies. The system relies on a number of
Premium Tax Taxation in the United States Taxation
Bibliography: The Encyclopedia Columbia‚ 2009 The Encyclopedia Britannia‚ 2008 Dawidowicz‚ L.S. The War Against The Jews‚ New York City‚ Bantam Books‚ 1975 Marrus‚ M. The Holocaust in History‚ Toronto‚ Key Porter Book Ltd‚ 2000 Browning‚ C. The Decision Concerning The ‘Final Solution’‚ New York‚ Schocken Books‚ 1989 Sereny
Premium Nazi Germany Adolf Hitler The Holocaust
Germany was solely to Blame for WW1 – How Far do You Agree? World War 1 was fought from 1914 to 1918‚ in which Great Britain‚ France‚ Russia‚ Belgium‚ Japan‚ the United States‚ and other allies defeated Germany‚ Austria-Hungary‚ The Ottoman Empire‚ Italy‚ and Bulgaria. World War 1 began as a small regional conflict in the Balkans (South-East Europe). The Ottoman Empire had lost many states in this part of the world so political power in this area was very unstable. Later Austria-Hungary annexed
Premium World War I
Why should the Amul moppet be scared of a little calf called Gowardhan? Because the little brand now has Amul’s erstwhile CEO on its side Dibeyendu Ganguly Everybody seemed to desert BM Vyas once he put in his resignation as managing director of the Gujarat Cooperative Milk Marketing Federation (GCMMF)‚ owner of the Amul brand. Chairman Parthi Bhatol‚ with whom Vyas had been at loggerheads for years‚ accepted the resignation right away. Then the other Board members‚ all chairmen of Gujarat’s
Premium Milk
stages as crisis or dilemmas. He believed that each dilemma in the life stages had to be resolved to live a healthy life. A healthy resolution‚ according to Erikson‚ is finding a balance between the two possibilities This is what the Encyclopedia Britannia said. According to Glaser and Easy‚” the first stage of Erikson’s psychosocial development is from birth to 1 year of age”. The title given to this is trust versus mistrust. This is a crucial developmental point in a child’s life. Parents are
Premium Erikson's stages of psychosocial development Erik Erikson Developmental psychology
Survival of Imperialism What is an empire? There is not a unique definition for this term because over the course of history empires took many different forms. However all empires possessed the common capacity to dominate and impose on others. The very first empires started with the emergence of communities and the motivation to conquer came with the need to survive harsh environments which prone those communities to routinely attack other living tribes in search of food and shelter. Progressively
Premium Colonialism World War II British Empire
Laura Lindroth GBS 235 Paper #1 Prof Cherivtch 21 March 2015 Response Paper: Coke and Pepsi Learn to Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There have been several aspects
Premium Coca-Cola Soft drink