from the name of the Indian rail s tation‚ Vile Parle‚ where the Parle production factory is based. "Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70 % market share in India in the glucose biscuit category followed by Britannia Ti ger (17-18%) and ITC’s sunfeast (8-9). The brand is estimated to be worth over R s 2‚000 crore (Rs 20 billion)‚and contributes more than 50 per cent of the compa ny’s turnover (Parle Products is an unlisted company and its executives are not comfortable
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Overview Agriculture and agricultural output are very important to the Ugandan economy. The agricultural industry is the largest employer of Ugandan’s with 75% of the population earning a living from the industry. Food and agricultural raw materials account for 40% of the total exports from Uganda. Additionally‚ the sector contributes 22.7% to the Ugandan GDP. The large contribution of agricultural products to the Ugandan economy has led the government to promote value addition as a means of
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Military of the Roman Empire The military of the Roman Empire formed the group that held Rome together. They fought with steadfast courage‚ love for their country‚ and honor for their people. They overcame some of the deadliest battles‚ even when they were outnumbered tremendously. There were several ranks and types of soldiers in the Roman Empire. There were around thirty-five to forty different types of soldiers in the Roman Military‚ all of which I have listed at the end of my paper. When
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1998‚ a survey of shareholder Activism‚ Contemporary Finance Digest 2‚ pp 10-34. Dr. Ashok Hedge‚ Capital markets‚ Volume 1‚ Issue 4‚ and 5 February 2001. April‚ Klein and Emmanuel Zur‚ ECGI‚ Black‚ Bernard S.‚ and john C. Coffee‚ Jr.‚ 1994. Hail Britannia? Institutional behaviour under limited regulations. Michigan Law Review 92‚ 1997-2007 Committee of Corporate Governance‚ 1988b‚ p.24 Kenneth.A.Kim‚ John R Nofsingser‚ Corporate Governnance‚2nd Edition. Alon Brav‚ Wei Jiang‚ Frank Partnoy Randall
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Linkages between Concepts and the Indian Marketing Reality Hedonism – A Devotion to Pleasure as a Way of Life Products that completely depend on hedonism Soft-drinks‚ biscuits‚ chocolates‚ fast foods and snacks completely depend on hedonism associated with the taste-buds. “Country of origin” effects are quite useful in such categories. There is already an existing image in the minds of the consumers‚ and brands use them to further their proposition. French champagnes and Swiss Chocolates are examples
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ANALYIS OF FMCG SECTOR IN INDIA (MOHD FARHAN KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption
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A REPORT ON SUPPLY CHAIN MANAGEMENT INTRODUCTION TO RETAILING IN INDIA Retail trade has emerged as one of the largest industry contributing to employment generation‚ revenue generation‚ increased turnover and many more. Organised retailing is showing signs of enormous creativity. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India has gradually edge its way towards becoming the next boom
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SUPER-BITE ® Sugar free tension free 2013 Chocolate Coated Cream filled Soya Biscuits with Zero Sugar Kolkata Super-Bite Food Ltd. Project Name: Marketing Plan for Launching Super Bite Presented To: Prof. Arpita Srivastava Company Name: Kolkata Super Bite Food Ltd. Group Members: Group V SMS ID ROLL NO. NAME DB13081 DB13019 DB13020 DB13017 DB13075 DB13008 DB13150 DB13154 DB13105 2227323 2227248 2227118 2227117 2227271 2227101 2227227
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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