A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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OPERATION MANAGEMENT TERM PAPER on SUPPLY CHAIN MANAGEMENT AND OUTSOUTRCING OF MC DONALDS What is supply chain management? A supply chain is a system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources‚ raw materials and components into a finished product that is delivered to the
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P&G OUTLOOK Three billion times a day‚ P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales‚ profit and value creation‚ allowing employees‚ shareholders and the communities in which we operate to prosper. In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small‚ family-operated soap and candle
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1 CHAPTER 1 PROJECT BACKGROUND 1.0 PROJECT BACKGROUND The main objective is to design an economic Acrylonitrile chemical plant with safer ways of processes for a minimum production rate of 100‚ 000 metric tonnes/year. 1.1 INTRODUCTION Recently‚ production of acrylonitrile has been increasing every year in many countries. The rapid growth of the industry is mainly attributed to the availability of oil and gas as feedstock‚ a well-developed infrastructure‚ and a strong base
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Group Members: - Nafisa.Murtaza :- 2013070 Niranjana. Rajaratne :- 2013205 Informatics Institute of T.K Rumesh :- 2013103 Technology Shanushka Amani :- 2014017 Ruwantha Hashila Rathnayake :- 2011082 Manuja Wijesinghe :- 2013185 Informatics Institute of Technology Table of Contents Acknowledgement ...................................................................................................................................... 2 Introduction..............................................
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CHAPTER 1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions
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INDEX SR NO PARTICULARS PAGE NO 1 INTRODUCTION 3 2 HISTORY 5 3 PRODUCTS & SERVICES 9 4 CORPORATE STRATEGY 13 5 MARKET STRATEGY 14 6 FINANCIAL ASPECTS 7 CSR 15 7 AWARDS 18 INTRODUCTION Type Public (BSE:ITC) Founded 24 August 1910Radha Bazaar Lane‚ Kolkata‚ India Headquarters Kolkata‚ India Key people Yogesh Chander Deveshwar (Chairman) K. Vaidyanath (Director)‚
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T.A. PAI MANAGEMENT INSTITUTE To Study the Consumer Awareness & Perception towards Packet Chips Market Research Report Submitted by: Prasenjeet Acharjee Executive Summary The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”. In order to find this‚ the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. To check the awareness
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Project topic for madam swati: suppose you have a company of your own and want to expand its operation in the European market. What sort of strategy‚ planning‚ control methods‚ mode of operation would you go in for to attain long-term success‚ given the continuous changes that is taking place in the European market. * Design our own hypothetical company. * Design our own product. * What should be the strategy‚ vision‚ mission‚ planning‚ safe-guards‚ competitors. Executive Summary Establishment
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