Glucose‚ Marie‚ Sweet‚ Salty‚ Cream & Milk. Glucose biscuits accounts for more than 50% of the total biscuit market value‚ Parle G dominate this market with more than 60% share followed by Britannia and ITC.Brands :- Major brands The Indian biscuit industry is dominated by major brands like Parle‚ Britannia‚ and Sunfeast. Also the category has strong regional brands such as Priya Gold-North‚ Cremica-North & West‚ Dukes-South and Anmol-East & North.Other popular brands Horlicks‚ Biskfarm-East
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Latin III – Stage 23 October 20th OBJECTIVES: * Review the formation and use of the perfect active‚ perfect passive‚ and present active participles 1.1;1.2 * Identify and translate the comparison of adverbs 1.1; 1.2 * Read‚ answer questions‚ and translate Latin stories on Roman religion and astrology 1.1; 2.1; 4.2 * Describe and discuss the significance of Roman religion and astrology 2.1; 2.2; 3.1; 3.2; 4.2; 5.2 Warm-Up: Copy and
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organization operates and on the organization itself‚ in order to formulate strategy. A number of tools are used in the process of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates
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drop by 30% so if we calculate monthly sales Rs.720 million from April to February and around 500 million sales in March. Objective is to rectify this. 5) The promotions point of differentiation is that other promotions say surprise inside but Britannia printed runs outside the packet and also giving an initial target of 100 thus motivating customer and at second layer they kept the surprises as second lure. 6) Specially designated price centers are 3500 in number with around a prize centre for
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basic attributes (like abundance of raw-material‚ basic skill sets etc.) to contribute highly in India ’s manufacturing output. To better understand the sector‚ analysis of two biggest players in food processing industry in India- Nestle India and Britannia was done. The financial analysis of the two players was done with the objective of understanding the reasons behind the competitive edge of the market leader in the sector as well as understanding the steps or initiatives that can be taken by the
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 5‚ May 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ RETAILERS ATTITUDE TOWARDS BRITANNIA BISCUITS (A STUDY WITH SPECIAL REFERENCE TO RURAL AREAS OF TIRUNELVELI) F.MOHAMED SABURA*; DR.T.VIJAYAKUMAR**; ABDUL HAMEED*** *Research Scholar‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. **Professor & HOD‚ PET School of Management Studies‚ PET Engineering College‚ Vallioor‚ Tirunelveli
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BRITANNIA KHAO WORLD CUP JAO -Group E2 BACKGROUND Established in 1918‚ Britannia is a food and beverages company dealing in wide range of products including biscuits‚ dairy products & bakery products Maximum revenue share came out of biscuits i.e. 85% Brand “Britannia” was associated with health thus used the slogan “Eat Healthy‚ Think Better” Target Customer Product Customer Segmentation Category Biscuits Covered several price points and age groups of customers by offering breadth and
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INTERNATIONAL MANAGEMENT A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD Submitted to Dr. A.K.Sengupta Submitted By‚ Nivedita Birdawde MBA Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit‚ which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms‚ with an estimated 38% market share. Major Activity: The Company’s principal activity is the
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crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger. Britannia Tiger is accessible to all‚ being available in convenient packs priced at Rs.1 (Tikki-pack)‚ Rs. 2‚ Rs. 3‚ Rs.4‚ Rs. 5 Rs. 10 and Rs.20. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children.
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Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of Britannia‚ multivariate
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