Table of Contents EXECUTIVE SUMMARY 2 1. COMPANY OVERVIEW 2 1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED
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History: British Airways PLC is the largest international airline in the world. It is based at Heathrow Airport in London‚ the busiest international airport in the world‚ and has a global flight network through such partners as USAir in the United States‚ Qantas in Australia‚ and TAT European Airlines in France. Via its own operations and those of its alliance partners‚ British Airways serves 95 million passengers a year using 441 airports in 86 countries and more than 1‚000 planes. British Airways
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In this assignment aims and objectives of five different businesses will be looked at. I will also be writing a report at purposes of a business if they’re growing? Surviving? Selling things? Or services? And finally providing a detailed study of one of the businesses. If it is meeting its aims and objectives or not‚ making a judgement overall by using evidences to back up my findings. P2: A report to describe the purpose of setting aims and objectives for different businesses. 1
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fulfil the organizations aims and objectives. I will have to relate this task to two organizations. My two chosen companies are ASDA and Tesco. First I will describe what aims‚ objectives and functional areas are. I will then describe four functional areas. Finally I will set two targets for each company and describe how functional areas contribute to achieve these two objectives. Definition of: Aims are long term goals. Aims can be achievable through objectives. An aim is where a business wants
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Aims and Objectives: Long term objectives: * To always be the first choice of customers * To make sure that customers stick with primark and should not opt any other store that is competitor of primark * The business within the organization will always be customer centric. * The remain the leader of the market all the way * To train all the employees up to international standards and let them aware of customer relationship management. * To train the employees for managerial
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Business Organisations Dear James‚ An aim is something they want to achieve. These can be long or short term plans‚ probably over the next three to five years. Businesses will probably want to focus on one or more of the following areas; profit and profit maximisation‚ survival‚ break even‚ growth‚ market share‚ service provision‚ develop their relationship with other businesses. SMART objectives is a mnemonic to guide people when they set objectives‚ often called Key Performance Indicators
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internet accessories on line or in store. Business aims. An aim is something a business would like to achieve. A business may only have one aim but others may have more than one: • In the private sector a business will aim to make a profit. Where as in the public sector a business would aim to make a profit where possible and also aim to meet strict expenditure targets. • No matter what sector a business is in they always aim to provide a product or service to
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AIMS AND OBJECTIVES NOW THAT YOU HAVE SELECTED YOUR RESEARCH TOPIC‚ THE NEXT STAGE IS TO BEGIN DESIGNING AND PLANNING YOUR RESEARCH PROJECT. THE PRIMARY FOCUS OF YOUR RESEARCH PROJECT IS USUALLY EXPRESSED IN TERMS OF AN AIM AND OBJECTIVES (3) WHAT ARE AIMS & OBJECTIVES? AN AIM IS A GENERAL STATEMENT‚ WHICH REFLECTS THE INTENTION OR PURPOSE OF YOUR CHOSEN AREA OF RESEARCH. AN OBJECTIVE IS A SPECIFIC STATEMENT RELATING TO THE DEFINED GOAL / AIM OF YOUR RESEARCH. IT IS NOT UNCOMMON TO HAVE
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organisations need aims and objectives. (P1) Every organisation needs to set aims and objectives to be able to run the business more easily and effectively. Objectives are more like goals‚ it’s more realistic than aims. Objectives are far more sensible and achievable. Aims are what an organisation wants to achieve. These are long-term plans‚ probably over next 3 to 5 years. This allows the business to move forward. Objectives set out how the organisation will meet their aims. 2. Describe
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Tescos aims and objectives To grow the uk core - Tesco wish to expand on the number of stores in the UK‚ also the number of services they provide in the UK Their goal is “to grow the uk core” is as relevant today as it was in 1997. The UK is the largest business in the Group and a key driver of sales and profit. The objective is to improve the shopping trips‚ driving a strong pace This year‚ they are making a £1 billion commitment to improve the shopping trip‚ driving a strong pace of improvement
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