Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline‚ which was founded almost 25 years ago; it is a leading player of Sir Richard Branson ’s Virgin Group‚ who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley‚ West Sussex‚ England‚ near London Gatwick Airport‚ they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between
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still growing. The number of companies and organisations in this industry is 91 airlines which run from the UK to all different countries around the world. Some of the biggest advertising names are in the airline industry such as “Virgin” and “British Airways” these names are known worldwide and bring in a lot of money everyday. “Easyjet” is another example of a huge airline within the industry and brings in a lot of money and customers every day. The airline industry’s size has grown over the last
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Executive Summary / Abstract Table of Contents: 1. Executive Summary………………………………………………………........……....2 2. Introduction……………………………………………………………….……………. 2 3. Literature Review……………………………………………………………………….3 4. Methodology..........................................................................................................4 5. Results & Findings................................................................................................5 5.1 SWOT Analysis………………………………………………………………….5 5.2 PESTLE
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E – Commerce & Value Chain Integration Group Assignment (B2C) Page Contents Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ………………………………………………………………………………
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will be created around the airport‚ in the city of London and that the waiting time for passengers will be reduced (Telegraph‚ 2010; British Chambers of Commerce‚ 2009). Additionally a study which was published by the BBC showed that £30 billion would be added to the British economy‚ because of the third runway. (British Chambers of Commerce‚ 2009). The head of British government‚ Prime Minister Gordon Brown‚ who was holding office from 2007-2010‚ shared this view and supported the project‚ in contrast
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Financial comparison of Ryanair and British Airways Aviation Finance 12CVC062 Balázs Baumgartner (B015926) 10/12/2012 Table of Contents Review of Ryanair’s and British Airway’s current financial situation ........................................................ 2 Liquidity ..................................................................................................................................................... 2 Performance and earning ........................................
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Virgin Atlantic Airways 3. critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers To begin with‚ the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business processes and improve
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Limited is a British company which advocates no-frills low-cost airline company. Because of its low-cost‚ simple service‚ was welcomed by the British public. EasyJet is the largest budget airline company in UK with major routes coverage in Europe. Called as “Orange culture.” Listed on the London Stock Exchange and is a constituent of FTSE 250 with 2011’s revenue reached 3‚452 million GBP‚ revenue 4.98 p/ASK‚ 15% increased from 2010. EasyJet was founded by Sir Stelios Haji-Ioannou‚ is a British entrepreneur
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industry’s activity‚ such as catering‚ baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost. • Oneworld Alliance Oneworld Alliance is a management company founded by Qantas‚ American Airlines‚ British Airways‚ Canadian Airlines and Cathay Pacific. Purpose of this centralized management company is to helping each other with non‐core business activity such as marketing‚ engineering/maintenance‚ and online ticketing to reduce cost thus give the company
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impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use this information to their advantage. Two main political factors in Virgin’s external business environment
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