British Airways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of British Airways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However‚ increasing competition due to consolidation and low cost carriers‚ its market share has eroded in the UK
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flights. By earning On Business Points you can: make your travel budget go further earn Avios (points) for yourselves if you or your colleagues are members of the Executive Club benefit from a smooth travel experience and attentive service on British Airways‚ or one of our partner airlines. First Class The first thing you notice about First is how BA new cabins create a retreat in the sky. Your seat is surrounded by elegant and practical touches such as: - Unique personal windows‚ incorporating
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Running head: BRITISH AIRWAYS British Airways Teresa C. Johnson MGT 3113 System Approach to Organizational Change July 17‚ 2011 Mid-Continent University British Airways From the perspective of organizational development‚ there should be a planned effort to increase the organizational effectiveness and health. On the other hand the wild cat strike happened because there was forced imposition. There was a one-sided decision taken to introduce swipe cards. It was unplanned
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on British Airway’s (BA) Word count: Part 2: Academic report to evaluate the implementation and resistance of such change management from one of the three stakeholders’ point of view Word count: Part 3: Seminar-based portfolio evidences. Word count: Siti Nuraisah Binte Zailani W11039814 Part 1 British Airway’s 1. Introduction 2. Change management in British Airway’s 2.1 Organisational context (British Airway’s:
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Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of new Entrants * Significant barriers to entry: such as the competitive environment‚ high regularity requirements and high capital cost requirements. * Barriers
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marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues.30 This high end product targets wealthy customers and business passengers. This is the highest
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References: R. W. Ackerman and R.A. Bauer‚ Corporate Social Responsiveness (Reston‚ Va.: Reston Publishing Co‚ 1976). Academy of Management Review‚ 4‚ 4 (1979): 497-505. Committee for Economic Development‚ Social Responsibilities of Business Corporations (New York: CED‚ 1971). "Good Timing‚ Charlie‚" Forbes. November 27‚ 1989. pp. 140-144. S.P. Sethi‚ "Dimensions of Corporate Social Responsibility‚" California Management Review‚ 17‚3 (1975):
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References: Books / Articles British Airways‚ (2012)‚ Our strategy and objectives‚ annual report and accounts 2011/2012 British Airways‚ (2011)‚ Our strategy and objectives‚ annual report and accounts 2010/2011 British Airways‚ (2010)‚ Our strategy and objectives‚ annual report and accounts 2009/2010 British Airways‚ (2009)‚ Our strategy and objectives‚ annual report and accounts 2008/2009 British Airways‚ (2008)‚ Corporate Responsibility‚ annual report and accounts
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Global Economic There is increasing confidence that the world economy is enjoying a classic cyclical recovery. Global economy is on a recovery path aided largely by the quick end to the Iraqi war‚ which generated positive outlook among markets and built up business and consumer confidence. GDP growth rate was 0.2% in the first quarter of 2003 in UK‚ growth rate for the second and third quarter went up to 0.6%‚ pointing to a growth rate of 2.0% end 2003. Unemployment rate has been decreasing
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Table of Contents EXECUTIVE SUMMARY 2 1. COMPANY OVERVIEW 2 1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED
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