Some of the departments in HSBC are: · Insurance · Pensions · Sharedealing · Internet Banking · Automated Telephone Banking · Travel Money · Marketing The department that this is focusing on is the marketing department. The goal of the department is to be: "The guardian and custodian of customers ’ interests within the bank" (Marketing in HSBC Bank plc report page 7) This goal shows that the main priority is customer satisfaction. The reason for this is with the growing competition
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BSBMKG514A Implement & monitor marketing activities Assessment Student Name: Introduction and instructions: The assessment for this Unit of Competency consists of three assessment tasks: 1. Case Study Activity – requiring you to review case study scenarios‚ answer related questions 2. Practical Assessment – requiring you to prepare policy and procedure manual. Result: The result of each assessment task will be either ‘Satisfactory’ (S) or ‘Not Satisfactory’ (NS). Once you have satisfactorily
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008‚ ‘although there has been an increase in the number of consumers taking UK breaks in 2009 ‚ it is
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The British Airways Swipe Card Debacle Introduction On July 18‚ 2003‚ British Airways (BA) staff held a 24-hour strike (Palmer‚ Dunford‚ & Akin‚ 2009). This strike was in protest of a newly introduced system that would electronically record when staff started and fished work for the day. For BA management it was a way to “modernize” its systems‚ while “improving the efficient use of staff and resources (Palmer‚ Dunford‚ & Akin‚ 2009).” Unfortunately‚ BA staff felt that it would enable mangers
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Introduction The focus of this report would be to assess the marketing activities of SONY Corporation‚ focusing on one of its particular product which is the Playstation Portable‚ which is also known as PSP for short. Although SONY had released various versions of the PSP‚ however‚ our main focus would be on the original version of the PSP and also some emphasis would be given to PSP Go‚ to elaborate on the current product that SONY is promoting. Through this analysis‚ we hope to discover whether
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As a marketing consultant‚ a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks Starbucks‚ a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle‚ Washington USA in 1985‚ and then worldwide. Starbucks specialises in brewed coffee
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1.1INTRODUCTION British Airways came into existence in 1935‚ when smaller privately owned UK airlines merged. Another change occurred when the Government nationalised British Airways and Imperial Airways to form BOAC - The British Overseas Airways Corporation. During this period‚ external markets were more stable and predictable and there was no real need for BA to adopt competitive strategies‚ being that there was little competition from rivals. There appears to be little in the way of strategy
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selected business in its different areas of activity. The business that I will be linking it to British Airways. Human Resources Ethical issues relating to human resources are to confirm that discriminations is not a part of the selecting process. Value is what this should be encountered as it is important. Nationality‚ race‚ religion and age should not be based on in a negative way. British Airways should be very careful otherwise they will in trouble with the law and they will get a bad reputation
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Marketing audit analysis of BMW. The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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