1. If Qantas Frequent Flyer wanted to understand what their competitors were doing‚ what types of secondary research should they conduct? There are mainly two types of secondary research :‚ * data that came from the firm itself which is known as internal secondary data * data that has been published by other organization which is also known as external secondary data. The easiest way that Qantas can understand what their competitors were doing is by searching through data on the internet
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Iberia Airlines Builds a BATNA Case study in the INTERNATIONAL MARKETING course. Presented by: Ashraf Hatem Hlouh IBERIA AIRLINES BUILDS A BATNA THE CASE Iberia wanted to buy new jetliners : chief financial officer and the man who led its search for wide body jets‚ meant from the start to run a real horse race. Dupuy made it very competitive‚ His rule: “Whoever hits its target‚ wins the order”. Enrique Dupuy (Boeing) : who had been appointed Boeing 777 as a "revenue machine" He insisted
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Heathrow Ownership London Heathrow airport is a major international airport in London. It’s one of the busiest airports in the United Kingdom. The owner is Heathrow airport holdings. Location Many airlines uses London Heathrow airport as their main hub such as BA. They have a large amount of airlines as big as 82 using their airport. With number of destination served in 85 countries. Aircrafts They have many different aircrafts such as; Boeing 747-400‚ Airbus 330-200 and B717-200 etc. Route
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1.Introduction Aviation sector has played a big role in UK economy. The sector provides £18.4 billion to the UK Gross National Product and currently employs over 234‚000 workers across the nation (Prowse‚ 2012). Factors such as inexpensive price ticket and growth of low cost airlines play a big role in the increasing number of passengers in UK aviation sector. Aviation sector provides international connectivity that UK needs in order to succeed in a competitive global economy. Heathrow as a major
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Possible Growth Strategy The limit of the Turkish Airline’s growth may be the hub airport capacity. Turkish Airlines operates a hub and spoke network out of Ataturk Airport in İstanbul. Since Ataturk Airport has not much room left for major growth‚ this situation may limit Turkish Airlines’ growth. Furthermore‚ the labor pool in Turkey has saturated and the airline has started to recruit internationally‚ which will lead to an increase in labor costs. However‚ Turkish Airlines can sustain its growth
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While all of the principles of marketing are important‚ it is crucial to have a valuable brand name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have
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Comfortability of seats. The seats at Air Malta aircrafts are designed by suppliers – Airbus. However‚ it is Air Malta who decide on thickness of the seats‚ as well as the size of legroom. According to Skytrax ranking‚ Air Malta seat comfortability is rated with 3 stars out of 5. Nevertheless‚ at an extra fee (of x EUR) Air Malta allows passengers to pick their desired seats for selected flights in advance (including the row‚ as well as the window or aisle seats). Besides‚ passengers can buy extra
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PEST Analysis of the UK Airline Industry The PEST Analysis of the UK airline industry must take into account the Political Economic‚Social and Technological environment in which the industry is operating in. It will alsoinclude how these environmental factors will impact on the airline operations. Political The political stability of the United Kingdom was severely tested by the London terroristbombings in the summative years of the last decade. This led to a slight drop in the fortunesof the
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Airline Policy & Strategy Assessment 1 Academic Year 2012-2013 Formulating Analysing & Researching Policy The first assessment for this module asks you to deconstruct a piece of tourism policy. It draws directly on the research paradigm outlined by Fidgeon & Ritchie (2005). In addition it develops the self-directed activities you have been recommended to undertake in your study pack together with our work in lectures and tutorials. As a consequence you should be familiar with
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QANTAS CASE STUDY The History of Qantas Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. It was founded in the Queensland outback in 1920 as the Queensland and Northern Territory Aerial Service (QANTAS). The company began its operations with one aircraft providing joyrides
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